Manager of Social Media (Vogue Business)

Requirements

• A minimum requirement of 3+ years social media management experience
• Passionate about existing and emergent social media platforms and growing audiences
• A strong understanding of social media trends and how to translate these into content for brands
• Familiarity with video editing tools and an understanding of how to synthesise engaging video content is a must
• Proficient in Adobe Photoshop, with the ability to create and adapt high-quality creative assets
• Familiarity with social video content and formats – experience of video strategy a bonus
• Positive team player and an enthusiastic work ethic
• Familiarity with Vogue Business’s editorial content and tone of voice
• Strong writing and communication skills
• Good understanding of social media analytics and how to use data to inform strategy
• Experience optimising social media content for engagement and/or traffic
• Strong editorial judgment
• Excellent organisational skills, focus, and attention to detail
• An established ability to synthesise and communicate information quickly
• Must complete an edit and video editing test (writing samples are a plus)
• Some weekend and evening work may be required

What the job involves

• Vogue is looking for a Manager, Social Media, Vogue Business
• This role will focus on building Vogue Business’s membership audience and paid member base
• The successful candidate will have extensive expertise in using LinkedIn, Instagram, Facebook, WhatsApp, and X, as well as an eye for the next development in social media and technology
• They will be able to demonstrate a strong understanding of the Vogue Business editorial voice and tone, as well as the Vogue visual language, and will have a keen eye for creating social-first content that drives engagement while reflecting the brand’s premium aesthetic
• They will work closely with the editorial team to translate Vogue Business stories into compelling, platform-native creative and convey them in the most engaging way across channels
• The Manager, Social Media will also work closely with the Vogue Social Media and Audience teams to set and implement high-level strategies for each platform, lead collaboration on content creation for social channels, and execute social posts with the aim of driving membership growth
• Write, schedule, and optimise daily posts across multiple social platforms, including Instagram, LinkedIn, Facebook, X and WhatsApp
• Write social media copy in the Vogue Business tone of voice with close attention to detail and execute best-in-class social storytelling, gathering assets from different teams
• Ideating and strategising fresh social video franchises, with light-touch video editing
• Select imagery, video, and visual content that engages audiences across image banks, Getty and Vogue-owned assets
• Work closely with editorial stakeholders to roll out stories, series, events, and packages across social media platforms
• Work with the commercial stakeholders as they align with clients on contracts; implement sales obligations across platforms
• Work with partners in the marketing teams to ensure the social tone of voice + visuals are carried through paid social campaigns on the correct platforms, and brainstorm/ideate with our agency and marketing stakeholders moments in the organic calendar that would translate across paid social campaigns
• Make content recommendations to the editorial team informed by social media trends and pitch social angles and social-extension ideas that align with editorial objectives across both print and digital
• Manage Vogue Business digital member communities via the Vogue App by gaining new members, and retaining and engaging existing members
• Build creative assets for various social platforms and write creative briefs for assets
• Brainstorm new ideas and plan rollout strategies for testing with the audience development team
• Attend events to cover social media posting and be available for breaking news moments
• Monitor social media conversation and ideate reactive content for engagement on key social platforms
• Plan, design and implement successful social strategies on packages, tentpoles (such as Met Gala, Vogue World, VB Summit), and global and local stories
• Report on content performance and present social insights and best practices to Vogue and Conde Nast’s digital and audience development team
• Oversee social media content calendars considering key tentpoles, events and Vogue Business schedules
• Engage with our audience through thoughtful, impactful, relationship-driven communication

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