Job Summary
Day‑to‑day audience and email management across a portfolio of festival brands, including a comprehensive test‑and‑refine programme. Support the Senior Digital Marketing Manager – CRM on data management and collection in line with overall CRM strategy. Work with a variety of teams and stakeholders across the business, adapting to different festival audiences and brand identities to grow reach, engagement and first‑party data.
Benefits: – Tickets to shows and festivals – Unlimited annual leave – On‑site gym, fitness and meditation classes – Complimentary coffee bar with barista – Subsidised lunch options – Regular staff events in the atrium stage space.
Competencies / Skills / Knowledge / Experience
- Demonstrable experience in digital marketing, specifically in email marketing and audiences, with a clear understanding of the importance of first‑party data.
- Ability to manage multiple projects to completion under concurrent, rigorous deadlines.
- Thrives in a fast‑paced environment.
- Exceptional written and verbal communication skills.
- Passion for email marketing – understanding what makes emails tick and click.
- Detail‑oriented with immaculate attention to detail.
- Confident and experienced data analyst with a demonstrable interest in deriving actionable insights from web analytics.
- Comfortable with segmenting and streamlining data.
- Strategic planning to improve future emails.
- Collaborates with multiple teams to deliver actionable results.
- Able to tweak HTML and build email templates.
- Skilled in presenting regularly on multiple areas of email marketing.
- Proficient with Microsoft Office.
- Experience using Adobe Photoshop, with an eye for visuals.
- Experience using Salesforce Marketing Cloud or a similar platform.
Behaviours
- Passion for live music.
- Proactive, self‑starter and a team player.
- Ability to work evenings and weekends when necessary.
What the Role Includes
- Day‑to‑day running of email programmes for a portfolio of festivals.
- Work with the Senior Digital Marketing Manager – CRM to cover key festival moments with email marketing and propose creative ideas for wider campaigns.
- Create regular emails and design new email templates for multiple festivals across the UK.
- Report on key metrics to identify strengths and opportunities and inform future strategy.
- Tailor emails and use design tweaks to improve performance.
- Build targeted audiences for a variety of festivals across the UK, ensuring first‑party data collection and retention is central to the strategy.
- Create new automated email journeys.
- Run regular tests on sends to refine the strategy.
- Support data management tasks for the Senior Digital Marketing Manager – CRM.
- Align with a variety of teams on email briefs, ensuring each festival receives optimal support.
- Deputise for the Senior Digital Marketing Manager – CRM when needed.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. We will do all that we can to help you successfully balance your work and home life. As a growing business we encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
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