New Business & Seller Growth Executive – TikTok Shop – UK (Third-party Associate)

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators, providing a seamless shopping experience that enables our community to discover and engage with what they love.

Responsibilities

• Proactively conduct outbound prospecting via multi-channel (email, phone, social) outbound campaigns to source and qualify high-potential seller‑partners.
• Lead initial pitches to understand seller needs, translating the unique value of TikTok Shop into compelling, tailored propositions for them.
• Assess seller fit to confirm potential partners, ensuring strong platform fit, identifying the seller growth strategies, and clear pathways to GMV growth.
• Support end‑to‑end seller onboarding, registration, account setup, and activation of new sellers.
• Collaborate with internal teams to ensure continued support for onboarded sellers, including merchant navigation through their growth on the platform.
• Meet and exceed monthly/quarterly targets related to seller acquisition and seller GMV growth within a 3‑6 month period.
• Understand the TikTok Shop platform, the competition, and our unique positioning in the industry.

Qualifications

Minimum Qualifications:

• Proven B2B Sales Acumen: Successful B2B sales development (SDR/BDR) or full‑cycle sales experience.
• Communication Excellence: Exceptional command of English, both written and verbal, for external negotiations and presentations.
• Self‑Driven & Organised: Demonstrated strong time‑management, organisational skills, and the ability to operate autonomously in a remote‑first setting.
• Contract Commitment: Availability for a 6‑12 month fixed‑term contract, with opportunity for extension based on impact and results.

Preferred Qualifications:

• eCommerce experience: previous direct experience within a high‑growth eCommerce, online marketplace, or platform business is a strong advantage.
• Startup passion: Experience operating effectively within a hyper‑scaling, fluid, or startup‑like environment.

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