Our client is one of the UK’s most exciting luxury lifestyle brands.
Built around a highly engaged membership proposition, the business has developed a loyal customer base, a distinctive brand identity and ambitious expansion plans. Combining hospitality, community, wellbeing and lifestyle, they have created an experience‑led proposition that continues to resonate with an increasingly discerning audience.
With multiple new locations planned over the coming years and significant investment behind the growth strategy, the business is entering an exciting new phase of its evolution.
The marketing team is evolving alongside that growth and they are now looking for a Head of Digital Marketing to play a key role in shaping how the brand acquires customers, builds awareness and scales for the future.
The Role
Reporting directly to the Marketing Director, this role will take ownership of customer acquisition and digital growth for one of the UK’s fastest‑growing luxury lifestyle brands.
You’ll be responsible for how the business attracts new members, converts interest into revenue and builds a scalable growth engine to support ambitious expansion plans over the coming years.
Managing a multi‑million‑pound acquisition budget, you’ll take a hands‑on role in performance marketing, website optimisation, conversion rate improvement and the wider customer journey. This is a role for someone who enjoys being close to the detail rather than operating purely at a strategic level.
Beyond day‑to‑day performance marketing, you’ll play an important role in shaping how the business grows. With multiple new locations planned, you’ll help develop acquisition strategies for new markets, build awareness around launches and identify opportunities to generate demand both digitally and within local communities.
This is a highly visible role with genuine influence. You’ll work closely with colleagues across Membership, Commercial, Operations and Finance, using data, insight and creativity to identify opportunities for growth and help the business make smarter commercial decisions.
You’ll inherit a number of agency relationships and external partners, with the freedom to assess the current model and help shape what the future should look like. Whether that means strengthening agency partnerships, bringing capability in‑house or developing a hybrid approach, you’ll have the opportunity to build the structure that best supports the next stage of growth.
Whilst you’ll inherit agency relationships, we’re looking for someone who enjoys being actively involved in execution and performance. The successful candidate will be expected to understand what is working, what isn’t and where improvements can be made, rather than simply managing external partners from a distance.
Success in this role is not simply about optimising existing channels. It’s about helping the business answer bigger questions around growth. Which channels should we be investing in? How do we create excitement around new openings? What partnerships should we be exploring? How do we build a more sophisticated acquisition engine as the business scales?
For the right person, this is an opportunity to have a meaningful impact on a growing premium consumer brand, combining hands‑on digital expertise with broader commercial influence and strategic ownership.
Key Responsibilities
- Own customer acquisition strategy and performance across all digital channels
- Manage a significant paid media budget across Meta, Google and emerging platforms
- Drive website optimisation, customer journey improvements and conversion rate growth
- Develop reporting, attribution and measurement frameworks to support commercial decision making
- Identify new growth opportunities, channels, partnerships and acquisition strategies
- Work closely with agencies and external partners whilst helping shape the future delivery model
- Support the successful launch of multiple new sites and locations over the coming years
- Collaborate with Membership, Commercial, Operations and Finance teams to align marketing activity with wider business objectives
- Help shape the future customer lifecycle, from acquisition through to retention and advocacy
The Candidate
We’re far more interested in capability than sector.
You may come from hospitality, membership, wellness, premium retail, luxury consumer brands, lifestyle businesses, direct‑to‑consumer brands or other experience‑led consumer environments.
The two things that matter most are:
Customer Acquisition
You have personally owned meaningful acquisition budgets and understand how to drive sustainable growth through paid media, customer journeys and conversion optimisation.
Commercial Thinking
You look beyond channels and campaigns. You understand how businesses grow, enjoy identifying opportunities and naturally think about how marketing can drive commercial performance.
Beyond that, we’d be excited to meet people who:
- Have experience scaling customer acquisition programmes
- Understand Meta and Google advertising in depth
- Have experience improving website performance and conversion rates
- Are naturally curious and constantly looking for new growth opportunities
- Enjoy operating in fast‑moving environments with a high degree of autonomy
- Can switch comfortably between strategic thinking and hands‑on execution
- Enjoy being hands‑on and close to delivery rather than operating purely through agencies and third parties
- Bring exposure to CRM, customer lifecycle marketing or membership businesses
- Understand how to grow a premium brand without compromising brand positioning
- Want genuine ownership rather than being one small cog in a large corporate machine
- Have the confidence to challenge assumptions and bring fresh ideas to the table
You have likely spent time inside a consumer‑facing business rather than solely on the agency side and understand the realities of balancing performance, brand and commercial objectives.
Whilst the immediate focus is acquisition and digital growth, there is genuine scope for the remit to evolve as the business continues to scale.
This role will suit an ambitious digital marketing leader looking for broader responsibility, greater influence and the opportunity to make a visible impact within a growing luxury lifestyle brand.
Given the growth plans of the business and the immediate priorities of the role, particular interest will be shown in candidates who are available immediately or have a notice period of up to one month.
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