Senior Brand Manager
Central London, UK | Hybrid Working
About Edgewell
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
About the Role
We are looking for a dynamic, experienced Senior Brand Manager who can bring energy and passion to the Edgewell Shaving Team. The role will be self‑motivated, results‑driven and will require strong commercial acumen and proven experience in all aspects of brand marketing. This exciting position will develop brand plans that support the Global Business Strategy and maximise growth opportunities through a deep understanding of the brand, consumer and shopper dynamics in the UK, Ireland & Nordics.
Key Responsibilities
- Support the UK Head of Marketing to develop a market brand strategy based on insight that drives brand awareness and penetration.
- Manage, coach and develop Junior Brand Managers.
- Develop and own rolling 18‑month marketing plans that include pricing, promotion, portfolio/product mix, local channel strategy and brand/media activity aligned to global strategy and category behaviours. Ensure plans deliver and ideally exceed volume, net sales and gross margin annual targets alongside brand health targets.
- Manage the marketing investment budget within agreed limits to deliver brand business objectives across internal stakeholders and agencies.
- Develop engaging brand campaigns that operate TTL to drive ROS for retailers and Edgewell, executing Global assets and adapting where required for UK/Nordics. Execution is critical and must be consistent from online to in‑store.
- Evaluate ROI across key marketing activities (advertising creative, media investment, partnerships and major promotions) and extract key learnings and improvement opportunities to drive efficiencies.
- Work closely with EU Content & Digital teams to grow online media presence and increase brand awareness among targeted consumer groups, ensuring plans line up to overarching strategy.
- Engage key internal stakeholders on brand positioning and key initiatives through Deep Dives, Sales & Marketing Meetings and Quarterly Reviews to ensure trade strategies are aligned to brand and business goals.
- Develop, gain approval for and implement launch plans for global NPD (and local line extension) initiatives. Manage the sell‑in of NPD to Sales and Key Retailers (Range Reviews) as well as full launch plans including pricing, core principles, 360 marketing plan, promotional plan and trade story development.
Qualifications
- Graduate level or equivalent in a commercial related subject.
- Significant strategic level marketing and brand experience, ideally within FMCG.
- Experience in line management.
- Experience managing budgets with multiple agencies to develop 360 brand campaigns including ATL, Digital, Social, Activation, BTL, Media Buying and PR.
- Experience working with multiple internal stakeholders and external third‑party partnerships, demonstrating excellent communication and influencing skills.
- Proven ability to manage substantial budgets effectively and allocate based on activation and ROI.
- Proven track record in successful delivery of NPD launches, developing the commercial value chain and execution plans fit for market and channel.
- Strong project management experience and execution skills.
What we offer
Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, casual smart dress code and a great team!
Equal Opportunity Employer
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
#J-18808-Ljbffr…