Used Car Sales Manager – Lead Success at Our Award-Winning Dealership!
Location: FOW Trafford, Barton Dock Road, M41 7TB
Salary: £30,000 basic with an achievable OTE of £65,000
Full-time: 5 days out of 7, including weekends
Benefits: 28 days annual holiday | Pension scheme | Healthcare plan | Employee discounts | Free parking
About Us
At Fords of Winsford, we’ve proudly served customers across the Northwest for over 66 years. As the region’s largest independent used car supersite, our name is trusted by thousands. We offer unbeatable value, a huge choice of vehicles, and a seamless car-buying experience.
This Is More Than Just a Job – It’s a Leadership Opportunity
Are you a natural motivator with a proven track record in car sales? Do you thrive in a fast-paced, target-driven environment where customer satisfaction is king? This role offers a chance to make your mark in a business that values performance, integrity, and innovation.
What You’ll Be Responsible For
✅Drive Sales Success – Lead your team to exceed volume and profit targets while delivering an outstanding customer experience
✅Maximise Profitability – Oversee car sales and add-on products, including finance and insurance, ensuring every opportunity is captured
✅Inspire and Develop Your Team – Motivate, coach, and mentor sales executives to unlock their full potential
✅Ensure Compliance – Keep everything FCA-compliant and aligned with company policies
✅Monitor Performance – Track KPIs, identify trends, and drive strategic improvements
✅Streamline Operations – Improve processes, encourage fresh thinking, and create a culture of continuous improvement
What You’ll Do Day-to-Day
✅Set clear goals and expectations for your sales team
✅Support deal structuring and oversee handovers
✅Hold daily briefings, one-to-ones, and coaching sessions
✅Ensure every customer receives a first-class buying experience
✅Review performance reports and drive actions that improve results
What We’re Looking For
✅ Previous management experience in used car sales
✅ A confident, motivating leadership style
✅ Ability to lead by example and set high standards
✅ Passion for people, performance, and delivering results
✅ FCA knowledge and a firm grasp of compliance procedures
✅ Full UK/EU driving licence
What You’ll Bring
✅A relentless drive to succeed and hit targets
✅A passion for delivering world-class customer service
✅Superb communication and organisation skills
✅The ability to remain calm under pressure and think strategically
✅A proactive, hands-on approach
Why Join Fords of Winsford?
We’re not just offering a job – we’re offering a future. At FOW, you’ll have the freedom to lead, the support to grow, and the recognition your efforts deserve. You’ll be part of a team that believes in doing things the right way and rewards those who go above and beyond.
“You’ve heard the name – now join the team!”
Whether you’re already a successful Sales Manager or an experienced controller ready to step up – if you’ve got the drive, we want to hear from you.
Apply today and accelerate your career with #teamFOW.
…