Head of Brand & Marketing | Global Brand in Transformation | London / Midlands / Hybrid | c£100k + up to 20% bonus
I’m working with a globally recognised brand on a Head of Brand & Marketing hire. The business is VC-backed, recently assembled, and has a genuinely ambitious leadership team. They’ve grown significantly through acquisition and are now investing seriously in building the brand properly in the UK market.
The brand is well established in the US and has been present in the UK for years. But it hasn’t truly been built here – and that’s the mandate. Not to maintain or incrementally improve, but to overhaul how this brand shows up in this market, with real resource and commercial ambition behind it.
Why this role is worth a look
For most people at this level, brand-building at scale means a corner of a big FMCG portfolio, or a smaller brand with no muscle behind it. This is neither.
You’d be coming into a business that has the foundation – a recognised brand, a strong distribution base, a growing UK operation – but where the real brand work hasn’t happened yet. The leadership team wants someone who can see what this brand could be and has the creative ambition and executional drive to get it there. There’s clear line of sight to a Marketing Director role for the right person as the business grows.
What you’ll own
The remit is broad. Brand strategy and execution. Integrated campaign planning and delivery across digital, social, events and offline channels. Content and creative direction. Agency management. And the internal role of brand integrator – working across digital, sales, customer care, and global Centre of Excellence teams to make sure the brand shows up consistently wherever it touches a customer.
Budget ownership and performance tracking sit with you too. This is a hands-on role as much as a strategic one.
The cross-functional element is significant. You’ll need to influence people at multiple levels across multiple functions, including global teams. The ability to build alignment around a creative vision – not just present one – is as important as the marketing craft itself.
What they’re looking for
The ideal background is someone classically trained. Most likely from a leading FMCG business or a globally recognised brand, somewhere brand-building is genuinely in the DNA and the standard is high. The role is B2B (with some consumer), but they’re very open to candidates who’ve built brand in a consumer environment and want to bring that rigour into a B2B context. Think the kind of places that take brand strategy, campaign rigour and creative quality seriously.
You need a strong point of view on brand and the ability to translate positioning into work that actually resonates. And you need to be commercially grounded. This is a fast-paced, demanding environment with big ambitions and pressure to deliver against them. Ambiguity doesn’t faze you. Results do.
5 to 8 years in brand and programmes marketing. A track record of running integrated campaigns that blend brand storytelling and performance.
The setup
c£100k + up to 20% bonus, plus a strong benefits package.
London or Midlands-based, hybrid (2 days WFH). Some travel required across the UK.
#J-18808-Ljbffr…