As a Business Development Manager, you will be a key driver for our UK and International mid-market growth. Your focus will be on identifying new opportunities and securing long-term partnerships. You won’t just be selling apps; you’ll be guiding brands through complex digital transformations -supporting those just beginning their mobile journey as well as those looking to revitalize their existing digital strategy. You will lead strategic deals supported by a world-class team of experts, including our CEO and CTO.
What you’ll be working on
You will manage the end-to-end sales cycle for the mid-market segment, working toward a Year 1 target of £2.5m. You will be supported by a robust inbound pipeline from Marketing and our Strategic Partnerships function, while also taking a proactive approach to identifying and nurturing your own leads. You will manage approximately 20 high-quality proposals per year, aiming for a 50% success rate by collaborating with our specialist Bid Management and technical teams.
Strategic Deal Management: Guide the full sales lifecycle, from initial outreach and qualification to final contract signing.
Relationship Building: Develop and maintain a professional network of senior stakeholders and executives across the UK and Ireland.
Pipeline Development: Identify new market opportunities while effectively managing and converting inbound leads provided by our Marketing team.
Partner Collaboration: Work closely with our Strategic Partnerships Director to explore co-sell opportunities with partners such as Braze, Airship, and Google Cloud.
Industry Presence: Represent Apadmi at major events (RTS, Shoptalk, World Aviation) to build brand awareness and connect with potential partners.
Internal Collaboration: Work alongside our Bid Management and technical leads to create bespoke, high-impact proposals that address specific client needs.
What you’ll bring to the team
We are looking for a motivated professional ready to take the next step in their career. Whether you are currently an internal salesperson (BDE) looking to move into a client-facing role, or an Account Manager transitioning into New Business, we value your drive and strategic thinking.
Digital Literacy: A strong understanding of the digital landscape, particularly how mobile integrates into wider platform and partner strategies.
Strategic Approach: The ability to navigate complex, multi-stakeholder deals with organization, empathy, and a focus on outcomes.
Executive Communication: The ability to present clearly and build trust with C-suite executives and senior leaders.
Goal Orientation: A desire to meet targets and contribute to a team growing at +30% YoY.
Market Awareness: An understanding of the digital product market, including clients, competitors, and industry trends. (A pre-existing network is a plus, but the ability to build one is essential).
At Apadmi, you’ll receive standard benefits (holidays, pension, etc.) plus a variety of rewards within our collaborative community. We’re committed to an inclusive workplace that values diversity, equity, and inclusion, as we believe a wide range of perspectives strengthens our team culture and innovation. If you need accommodations during the application or interview process, please let us know—we’re here to help ensure full participation.
Our talent team, will guide you from your first interview through onboarding. Note that all official interviews are conducted via video or in person; we do not offer roles through WhatsApp or unofficial channels. For any questions, contact us at recruitment@apadmi.com .
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