CRM Marketing Officer

Location: Hybrid – Can be worked from our London, Birmingham or Leicester officeContract Type: Full Time, PermanentWhat We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources You ll be part of Wilmington plc, but fully embedded in Mercia Group (part of the Wilmington plc) working alongside its leadership team, getting under the skin of its markets, and taking clear ownership of how marketing supports growth. You ll be Mercia s marketing lead and point of contact: setting direction, shaping priorities, and making sure the right support from our central marketing teams is focused on what matters most to the business. If you enjoy taking ownership, building strong partnerships, and having real influence over how a business goes to market, we d love to hear from you! To complete your application, you will be redirected to Wilmington plc s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. As our Head of Marketing, you ll lead marketing for Mercia Group, taking clear ownership of how marketing supports its commercial goals. You ll be the only marketer embedded in the business, shaping strategy, setting priorities, and turning business objectives into focused marketing plans. By bringing strong commercial insight and clear direction, you ll help our central marketing teams deliver work that really supports Mercia s growth. Translating Mercia’s objectives and growth ambitions into actionable marketing strategy and quarterly plans, with accountability for pipeline contribution, marketing ROI, and ongoing competitive analysis (including market positioning and win/loss patterns).• Identifying, quantifying, and building business cases for growth opportunities across new geographies, product launches (GTM), market expansion, customer segments, revenue streams, and marketing investment.• Partnering closely with Mercia’s Managing Director, Sales, Product, Operations, and leadership teams to align priorities, review performance, understand customer and market dynamics, and uncover upsell and cross-sell opportunities.• Owning marketing engagement with strategic professional body partners, aligning joint objectives, commercial priorities, and shared reporting requirements.• Completing detailed, insight-led campaign planning briefs for central marketing teams, including commercial objectives, target personas, key messages, competitive positioning, success metrics, and channel strategy.• Working closely with the Director of Demand and Director of Content to ensure campaign strategy aligns with execution capabilities, best practices, and business priorities.• Tracking and analysing marketing performance using Mercia s dashboard, monitoring pipeline contribution, conversion rates, campaign ROI, cost per lead/opportunity, and competitor marketing activity.• Translating performance data into commercial insights, optimisation priorities, and actionable recommendations for central delivery teams.• Participating in quarterly website and digital journey reviews, identifying friction points, conversion barriers, and content gaps, and working with Web and Operations teams to prioritise improvements based on commercial impact.• Ensuring Mercia s digital customer journey, messaging, and positioning consistently reflect business priorities and competitive differentiation. You ll be the marketing lead for Mercia Group, working closely with its leadership team and having a genuine say in where the business focuses its effort. There s a lot of freedom to shape the agenda, set priorities, and focus marketing on the areas that will make the biggest difference. You ll also have the backing of Wilmington s central marketing teams, so while you re the only marketer in the business, you re never working alone. You ll need to work with central marketing teams, who support several business units, and help them understand why Mercia s priorities matter right now. A strong background in B2B marketing with a demonstrable commercial track record, including measurable pipeline growth, ROI contribution, and experience translating business objectives into marketing strategy.• Proven experience in demand generation, content marketing, campaign measurement, marketing technology, performance analytics, and briefing/managing agency or internal teams.• Strong commercial acumen, including the ability to build business cases, justify marketing investment, understand sales processes, customer buying journeys, revenue models, and quantify market opportunities.• Strategic thinking capability, with experience in competitive analysis, market intelligence, identifying growth opportunities (geographic, product, or segment), and translating win/loss and performance insights into action.• Comfort operating as a solo marketer embedded within a business unit, while effectively leveraging central marketing resources, managing ambiguity, and balancing competing priorities. Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. At Wilmington plc, we help global customers to do the right business in the right way – providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities….