Key Account Manager

Company: Advocate Group
Apply for the Key Account Manager
Location: Watford
Job Description:

Key Account Manager – Grocery

North London – office based

We’re exclusively partnering with Lotus Bakeries on a major commercial growth project, supporting a number of hires across National Account Management and Category Management. With a portfolio that includes Lotus Biscoff, TREK, Nakd, Peter’s Yard and BEAR, this investment reflects a clear commitment to accelerating performance across some of the most recognisable and high growth brands in the category.

This is a brilliant opportunity to take ownership of high street and discount customers, with real accountability and exposure to the wider commercial strategy.

Key Responsibilities:

  • Own and manage key high street and discount retail accounts, building strong and effective customer relationships
  • Drive growth across your accounts, identifying opportunities to increase distribution, visibility and sales
  • Lead day-to-day customer management including promotional planning, pricing and trade spend tracking
  • Analyse performance data and customer insight to inform decision making and drive account performance
  • Support and contribute to joint business planning and longer-term customer strategy
  • Manage P&L responsibility across your accounts, ensuring delivery of volume, value and margin targets
  • Work cross-functionally with category, supply chain and marketing teams to ensure best-in-class execution

What we’re looking for:

Experience managing retail customers, ideally within high street or discounters

Commercially aware with strong numerical and analytical capability

Confident managing customers and building relationships with buyers and key stakeholders

Proactive, resilient and comfortable operating in a fast-paced environment

A team player who is keen to learn, develop and take on more responsibility

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career: contact us today.

Please get in touch with or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified candidates. By applying, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.

Posted: April 16th, 2026