Head of Digital Activation at THG Beauty is a strategic leadership role focused on delivering a unified, high‑performing media planning ecosystem across the three THG Beauty retailers.
Responsibilities
- Develop and implement a centralised digital media planning framework to be deployed consistently across the three THG Beauty brands.
- Lead the evolution of the digital activation ecosystem, ensuring the right tools, workflows, and governance are in place to scale efficiently.
- Align media strategies with customer, trading, and commercial objectives across each brand, ensuring all outputs ladder back to THG’s growth goals.
- Oversee full‑funnel digital campaign planning across all key channels: paid search, paid social, programmatic/display, influencer, affiliate, and performance partnerships.
- Ensure consistent and data‑driven campaign processes across all three businesses—covering briefing, audience targeting, activation, measurement, and reporting.
- Own and optimise media budgets across brands, driving both efficiency and incremental growth opportunities.
- Partner closely with internal stakeholders (e.g. Trade, Performance Marketing, Analytics, and Brand teams) to align on KPIs, targeting strategies, and creative direction.
- Act as the central point of contact for external media partners and agencies, ensuring plans are executed on brief, on time, and on budget.
- Establish consistent reporting frameworks and performance dashboards across brands to track ROI and guide media investment decisions.
- Manage and mentor a growing team of media planners and channel leads across the portfolio.
- Create a culture of operational excellence, encouraging innovation, agility, and data‑led decision‑making.
- Support the professional development of your team through coaching, feedback, and training initiatives.
Qualifications
- Proven experience leading integrated digital media planning across brand and performance.
- Strong background in e‑Commerce and DTC media strategy, ideally within beauty, fashion, or consumer goods.
- Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, Programmatic DSPs), tracking tools, and customer journey mapping.
- Experience implementing standardised planning processes across multiple business units or brands.
- Strong commercial acumen and ability to translate marketing plans into tangible business results.
- Confident communicator and cross‑functional collaborator, with the ability to influence senior stakeholders.
- Data‑driven and solutions‑focused mindset with a passion for digital innovation.
- Developing and leading agency partnerships – equipping media agencies with the knowledge and tools to understand Retail Media Network (RMN) value and seamlessly integrate it into their planning cycles.
- Securing commercially smart agreements – negotiating data licensing and multi‑channel media deals that deliver mutual value for both the retailer and agency partners.
- Collaborating for scaled growth – working closely with Innovation, Strategy, and Data teams to build a best‑in‑class media offering and future‑ready proposition.
Benefits
- Access bespoke development programmes designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider.
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off on us.
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Refer a suitable candidate and receive up to £1,000 when they pass probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident & Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team members to discuss further.
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