Senior Visual Identity Designer / Art Director
Freelance | 8–12 week booking | Up to £450 per day | London (Hybrid 3:2)
This creative agency is looking for a Senior Visual Identity Designer / Art Director with strong brand design credentials to join them on a major global rebranding project.
This role is for someone who knows how to shape the core visual idea of a brand — and then build the system that brings it to life everywhere.
From defining the visual language through to building scalable brand frameworks, this person will play a key role in developing a global identity that works across campaigns, social, film, events and beyond.
The opportunity
Working closely with a senior creative team, you’ll help develop and deliver a new visual identity system for a globally recognised brand, from early concept through to rollout.
The project will run in two phases.
Phase 1 – Visual identity concept
You’ll help shape the core design thinking behind the brand, exploring and developing:
- Distinctive visual territories and brand worlds
- Typography, colour systems and graphic language
- Logo design and usage rules
- Art direction principles for image and film style
- Layout systems and visual storytelling frameworks
This stage is about ideas as much as execution — defining the design philosophy and creative logic that will underpin the brand.
Phase 2 – System & rollout
Once the identity is defined, you’ll help translate it into a clear, scalable design system used across markets globally.
This includes:
- Building comprehensive brand guidelines
- Developing a flexible design toolkit
- Creating templates and example applications
- Defining how the identity works across
- social content
- campaign creative
- film and motion
- events and experiences
- marketing and internal communications
What they’re looking for:
- Strong experience creating brand visual identity systems
- A portfolio showing complete identity work — not just isolated design pieces
- Excellent typography, layout and craft
- Ability to translate strategic ideas into coherent visual systems
- Experience building brand guidelines and scalable frameworks
- Strong design rigour and attention to detail
- Confidence presenting work and explaining design thinking
- Comfortable collaborating within multidisciplinary creative teams
Nice to have
- Motion or animation experience
- Experience designing for social-first or content-driven brands
- Experience working on large or global brand projects
Booking details
- Freelance booking: 8–12 weeks initially
- Day rate: up to £450
- Location: London
- Hybrid: up to 3 days per week in the office
If you’re a conceptually strong designer who loves building brand systems — not just assets — this is a rare opportunity to help shape a global identity from the ground up.
Please share a portfolio showcasing brand identity projects and systems.
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