National Accounts Manager – (Business Development)

Company: Crown Lift Trucks UK
Apply for the National Accounts Manager – (Business Development)
Location: Basingstoke
Job Description:

Responsible for the acquisition of new NAs (70%), and the engagement and penetration of low share IAs in country (30%), this includes providing support to NA Managers (Account Management) /Dealers to increase engagement and penetration, and sales to International Accounts.

This position reports to the General Manager National Accounts.

Management of International Accounts

  • Grow market position and customer share; develop sales strategies for assigned accounts to achieve this
  • Identify with the GM National Accounts, which accounts need managing and maintaining by the National Accounts Manager (account management), and which need penetrating (business development). Manage and review.
  • Scope and acquire new business opportunities with new customers which strategically fit the Crown product, sector and services portfolio
  • Establish multi-level relationships within the accounts, supporting the sales strategy on a national level; proactively engage with local customer locations to achieve this
  • Make sure customer intelligence is thorough, detailed and all opportunities are addressed
  • Establish an annual regional sales budget and communicate this within the budgeting process
  • Drive the business centrally and locally ensuring information is shared and stakeholders are fully briefed

Reporting, PTP, CRM and Discount Requests

  • Ensure accurate and timely data and reporting; implement C360 for activity and sales forecasting
  • Ensure the nominated accounts volumes are accurately forecast, and monitored by performance to plan (PTP), support, review and manage
  • Provide full and factual data to allow discount decisions to be made

Team Working & Collaboration

  • Support a collaborative team approach; share information with all stakeholders where relevant, including the Crown Branch and Service network, Dealer Operations, other Crown departments such as Product Marketing, Infolink/Insite Services, Motive Power and Customer Support to ensure sufficient support and coordination is met to acquire new and maintain existing customers

Employee Development & Miscellaneous

  • Support a can‑do working environment based on performance and success
  • Extensive travel, and customer visits (80%)
  • Act on various projects as needed. Perform other duties as assigned

Vacancy Details

  • Hours of Work: Monday to Friday – 37 hours per week, but may be more to fulfil the job requirements.
  • Target Salary: Competitive salary
  • Company Vehicle: Company car & fuel card; private mileage benefit subject to tax regulations.
  • Holidays: 25 days holiday plus Bank Holidays.
  • Pension: Company pension plan.

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Posted: April 17th, 2026