As MICHELIN Connected Fleet, a division of the Michelin Group, leader in sustainable mobility for 130 years, we specialise in connected fleet management services and solutions. We are a market leader with over 30 years expertise in a high-growth, competitive mobility technology industry. Today we serve 70,000 customers and over 600,000 vehicles globally, growing more than 10% per year, and entering at the rate of 3 new markets a year. Our AI (artificial intelligence) and ML (machine learning) algorithms ensure all fleet data delivers tangible benefits to our customers. Our insights transform operational efficiency, reducing costs, ensuring the safety of drivers and goods while reducing environmental impact, paving the way to predictive fleet management. Backed by Michelin Group and operating under the Michelin Connected Fleet name, we will be a major player in this market in the coming years.
OUR DREAM
We know our planet is at risk and we urgently need to find innovative ways to protect it. At Michelin, pioneering is what we do: We are innovating constantly, to explore new opportunities, with, around and beyond tires to lead the way in sustainable mobility. Our people act for change, with respect, and as leaders. We care about giving people a better way forward. Our dream is rooted in a single purpose: by 2050, Michelin will be recognised as a critical innovation leader that helped humanity conquer new frontiers. And we all work hard every day to realise this dream.
OUR PEOPLE & WAYS OF WORKING
At MICHELIN Connected Fleet, agility is not a word – it’s a lifestyle. We gather entrepreneurial minds who are not afraid to fail fast and learn quickly, every day. We think long term and act short term, we grow fast and love what we do. We believe in an inclusive working environment, building teams with a variety of backgrounds, skills, views, and opinions. Among our 400 employees in Europe, we proudly benefit from around 30 nationalities. We thrive because of the diverse background and talent of our people. We nurture our team’s growth with several company-wide development programs – including our Diversity, Mentoring and Sustainability programs.
THE ROLE IN SHORT
The Marketing Operations Manager is responsible for delivering high‑quality marketing execution across the EAA region, leading and coordinating events, customer communications, sales enablement tools, digital activation, brand management, campaign support and lead‑generation activities. This role ensures consistent, impactful marketing operations and plays a pivotal part in supporting the launch of new services, strengthening customer engagement, and driving measurable commercial impact.
WHAT WILL I BE DOING:
Event Organisation
- Plan, coordinate, and execute regional and local events aligned with strategic marketing objectives.
- Request, evaluate, and negotiate quotes from event organisers for stand design, furniture, equipment, communication materials, and other services.
- Manage artwork creation by briefing agencies and coordinating approval workflows.
- Oversee logistics including furniture hire, equipment transport, catering, and promotional item preparation.
- Prepare sales teams with briefings, sales tools, badges, scanners, tablets, uniforms, etc. (excluding CXS‑led events).
- Create, validate, and schedule digital communication assets before, during, and after events.
- Manage booking arrangements for marketing attendees (excluding CXS‑led events).
- Ensure effective stand setup and smooth on‑site coordination.
- Conduct all post‑event activities: integration of leads, thank‑you emails, satisfaction surveys, event reporting, and ROI assessment.
- Translate, adapt, and update sales support content such as sales decks, product guides, training documentation, and customer presentations.
- Ensure customer‑facing materials (videos, helpdocs, leaflets, testimonials, web pages, banners) are tailored to local markets.
- Map customer journeys through platforms and driver apps to gather relevant screenshots/recordings for updated sales tools.
- Brief and manage external agencies for content creation and updates.
Customer Communication & Branding
- Adapt and translate newsletters, customer emails, and other communications for local relevance.
- Create or validate digital content for social media posts and videos, suggesting engaging and locally resonant topics.
- Conduct ongoing brand audits to ensure alignment with brand guidelines across all channels.
Lead Generation
- Identify, evaluate, and activate new lead generation channels.
- Design and execute lead‑generation campaigns with the Category Manager and Digital Expert (includes paid media, purchased data lists, etc.).
- Manage PR execution including press releases, interviews, and testimonials, ensuring alignment with the PR plan and collaborating with the Category Manager to identify customer contributors.
Support Launch of New Services or Solutions / NPI Process
- Adapt and create sales collateral aligned with established Customer Value Propositions for new services or features.
- Ensure marketing assets are delivered on time and aligned with product launch milestones.
Marketing Plan & Budget
- Support the creation and execution of the regional marketing plan.
- Track, manage, and report on marketing budget usage across activities.
- Oversee the allocation, optimisation, and tracking of translation and content‑adaptation budgets.
TO BE SUCCESSFUL YOU WILL LIKELY HAVE:
- University degree in Marketing, Communications, Business or a related experience.
- Experience in marketing operations, event management, or campaign execution within B2B or tech environments.
- Strong project management and organisational skills; able to balance multiple priorities.
- Experience managing external agencies and coordinating cross‑functional teams.
- Excellent communication skills with the ability to adapt content for different audiences.
- High attention to detail and strong brand sensitivity.
- Digital‑savvy mindset, ideally with experience in CRM platforms, marketing automation tools, and webinar tools.
- Ability to take initiative, work independently, and operate confidently with senior stakeholders.
- A collaborative mindset, strong interpersonal skills, and the ability to build trusted internal relationships.
- Commercial awareness and a results‑oriented approach.
Work‑life balance is important to us at Michelin Connected Fleet, so we offer our teams as much flexibility as possible in line with the needs of their role. We trust our teams to know how they work best, combining remote and collaborative working, with a flexible approach to hours. This allows our people the time and space for life outside of work.
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