We are seeking a strategic and commercially driven CRM Manager to join a fast-paced Growth Marketing team. This role will take ownership of customer lifecycle marketing and promotions across email and other owned channels, leveraging CRM as a core growth driver. With a strong focus on retention, repeat revenue, and customer lifetime value, you will play a key role during a period of significant subscription growth. Managing a CRM Executive, you will deliver a dynamic campaign calendar, optimise automations across the customer journey, and collaborate closely with creative, product, and data teams to drive measurable business impact.
Job Title: CRM Manager
Job Type: 12 Month Fixed Term Contract
Location: Farnham
Salary: £51,500 – £57,500 per annum
Ref: 16055
CRM Manager – About the role
- Translating CRM strategy into clear campaign and lifecycle plans to drive repeat revenue, retention, and customer lifetime value
- Managing and developing a CRM Executive to deliver high-quality segmentation and campaign execution
- Designing, building, and optimising automated lifecycle campaigns including welcome, onboarding, replenishment, upsell, and repeat purchase journeys
- Collaborating with product and brand teams to maximise lead generation and convert prospects into engaged customers
- Developing and executing a structured experimentation roadmap to continuously improve performance
- Leveraging predictive AI models and customer insights to identify new growth opportunities across the lifecycle
- Analysing channel and promotional performance, translating data into actionable insights and recommendations
- Partnering with data, product, and performance teams to deliver aligned customer initiatives linked to business objectives (OKRs)
- Managing relationships with external technology partners to enhance CRM capabilities and maintain operational excellence
The successful CRM Manager will have:
- A marketing degree or equivalent qualification
- 5+ years’ experience in CRM or lifecycle marketing, including team management
- Proven success delivering against performance targets in a high-growth or DTC environment
- Hands-on experience with Klaviyo and strong knowledge of email marketing best practices
- Advanced analytical and segmentation skills, with the ability to interpret performance data and drive insights
- Experience collaborating with brand and creative teams to deliver high-performing campaigns
- A strong test-and-learn mindset, with experience designing and evaluating experiments
- Ability to track and optimise CRM performance metrics including engagement, revenue, retention, and LTV
- Experience using predictive models and AI-driven insights to inform decision-making
- Familiarity with ecommerce and analytics platforms such as Shopify, Recharge, PowerBI, or Mixpanel
- Experience working with third-party technology partners to deliver results
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