Role profile:
Marketing and Business Development Executive (B2B Consultancy)
Location: Hybrid (home-based, ideally North West England, with occasional in-person meetings)
Reward and benefits: £34,000–£38,000 + bonus (on target = c£2k) + profit share + growth share scheme + private health.
About us
We are a growing change management consultancy helping organisations deliver complex transformation and business change. As we scale, we’re investing in how we reach, engage, and win new clients – and this role is fundamental to that effort.
We get high scores in our climate survey and colleagues particularly comment on the collaborative culture, and the opportunity to own and lead activities that make a real difference to our performance. We also attract consistently high customer satisfaction ratings (>90%).
The role
We’re looking for a commercially-minded Marketing and Business Development Executive to help us grow awareness of our brand, generate leads, and support client acquisition and sales activity.
This is a hands-on role at the intersection of marketing, sales, and digital tools. You’ll take ownership of some day-to-day marketing and outreach activity, while also helping us improve how we use systems, data, and automation to drive growth.
It’s an ideal opportunity for someone with good experience in the marketing, sales, and digital media, who wants to broaden their skills in a small, ambitious business – gaining real responsibility and having a clear path towards a future management role.
What you’ll be doing
The role is a hybrid role working across marketing and sales, offering a lot of variety. We are looking for candidates who have good experience of delivering value-adding outcomes in the following areas.
1. Marketing and promotion:
• Helping to shape marketing strategy, and plan and deliver outbound marketing campaigns across channels (primarily LinkedIn and digital platforms).
• Creating and managing engaging content (posts, articles, campaign materials): working directly with our Sales Directors to support them with channel management and promotion.
• Scheduling and managing campaign activity with our Head of Marketing, tracking engagement and performance, and reporting to management.
• Continuously improving how we position and communicate our services in the B2B market, generating new ideas and helping us adopt even better promotional practices.
2. Business development support:
• Identifying and researching target clients, sectors, and opportunities.
• Helping generate and qualify leads through outbound activity and follow-up.
• Working with Sales Directors to prepare insight and briefing materials to support sales conversations.
• Working with the sales and marketing team to manage outbound activity and inbound enquiries, and coordinate next steps with the sales team.
3. CRM, tools and optimisation:
• Working with our Head of Sales to manage and maintain our CRM (Pipedrive) and outreach processes, co-ordinating with promotional campaigns.
• Tracking activity, maintaining accurate records, and supporting reporting at weekly sales and growth meetings.
• Identifying opportunities to improve efficiency using automation and AI tools, work with our Head of Technology.
• Contributing to improving how our website, CRM, and outreach channels work together.
4. Continuous improvement and growth
• Testing new approaches to outreach, content, and engagement – working with our Head of Marketing to evolve our channel mix, optimisation, and media mix.
• Bringing ideas on how we can better use digital channels and tools, and supporting our increased use of AI.
• Playing a key role in evolving our go-to-market approach as we grow.
Key success measures…
Will include:
• Growth in market awareness of PiC.
• Increase in the volume of client conversations.
• Delivery of promotional materials and events to plan.
• Improvement in the range of our marketing mix, and our facility to use a wide supporting systems and technology.
What we’re looking for:
Essential
• Probably five or more years’ experience in a marketing, business development, or a business growth-focused role (ideally B2B). We need someone who can bring good, current, practical experience of B2B sales and marketing with the maturity and confidence to work with minimal supervision.
• Experience running or supporting digital marketing campaigns (e.g. LinkedIn).
• Strong written and verbal communication skills, with the ability to support content production.
• Comfortable using, and developing the use of, CRM systems and digital tools for promotion.
• Highly organised, proactive, diligent and reliable, and able to manage your own workload in a remote environment.
Desirable
• Experience in a consultancy, professional services, and/or B2B environment.
• Familiarity with tools and channels such as: Pipedrive; LinkedIn; Surfe; Canva.
• Understanding of SEO, web content, and/or analytics.
• Interest in using AI and automation tools to improve marketing and sales processes.
Typical qualifications and experience (the more of these the better):
• Degree or diploma in Business Studies or Marketing.
• Certification and / or experience with CRM systems – using them effectively and efficiently to drive growth.
• Campaign ownership, and / or account management responsibility.
• Experience across the full business development and sales lifecycle, with evidence of helping improve performance.
How you work
We’re looking for someone who is:
• Curious and proactive – you enjoy learning about clients, markets, and new tools.
• Hands-on and practical – happy delivering day-to-day activity as well as improving it.
• Commercially aware – interested in how marketing translates into real business growth.
• Technologically capable – comfortable using systems and tools, and with an inquisitiveness to learn more proactively.
• Collaborative – comfortable working closely with colleagues across sales, delivery, and technology.
• Versatile and flexible – the role covers a wide brief and we require someone with a good range of skills, and the ability to switch between them.
• Self-motivated – able to work independently while knowing when to ask for input.
What you’ll get
• A permanent, full-time role in a growing consultancy.
• Salary of £34,000–£38,750, depending on experience.
• Performance-related bonus and participation in our growth share scheme.
• Pension contribution (4%) and private healthcare.
• 25 days’ holiday (increasing with service) + bank holidays.
• Private health cover.
• Flexibility through our people-first approach to hybrid working.
• The opportunity to develop broad commercial skills across marketing, sales, and consulting.
• A clear pathway to progress into a more senior or management role as the business grows.
Tools you’ll use
• LinkedIn (primary marketing and outreach channel)
• Pipedrive (CRM and pipeline management)
• Surfe and related tools for data enrichment
• Canva for marketing content
• Internal systems for opportunity and engagement management
We’re actively exploring how to better use automation and AI across marketing and sales—this role will play a key part in shaping that.
Why join us?
This is a chance to join a small, growing consultancy where you can make a visible impact from day one. You won’t be a small cog in a large machine – you’ll help shape how we grow. You’ll be supported and challenged to develop, working closely with a range of colleagues. Our rewards recognise contribution to the bottom-line in addition to your basic salary, and for a successful candidate there will be future opportunities for promotion and advancement.
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