Job Description
Are you passionate about working for a brand that’s striving to make real societal change? Do you want to support some of the UK’s largest brands to make their products menopause friendly? Do you thrive in small, fast-paced environments? Then we’d love to speak to you. We’re Gen M, the menopause partner for brands, home of the MTick, and together with our collective of retailers and brands, we’re bringing choice, trust, and credibility to the menopause marketplace for the 15.5m women experiencing menopause in the UK.In just four years, Gen M has built a powerful collective of over 140 consumer brands — from Dove, Colgate, Centrum, Sanex, Sure, Wild and Tena to major UK retailers including Boots, Tesco, Sainsbury’s, Asda, Morrisons and WHSmith.We’ve spoken on global stages, won coveted awards, and conducted pioneering research that shows the changing menopause landscape in the UK. We’re growing at pace in the UK and have recently expanded into Australia and Southeast Asia, with further markets planned for launch within the next 12 months.Due to our fast-paced growth, we’re building a gold-standard team to support our ambition of becoming the globally recognised certification for menopause products and services.The Role As Brand Manager at Gen M, you’ll be at the heart of building one of the most exciting purpose-led brands in the UK and beyond. You’ll shape and scale the Gen M brand and MTick certification across multiple markets, working closely with the Head of Retail Marketing and our commercial and partnerships teams to drive bold brand strategy and standout execution across both B2 B and consumer audiences.This is a rare opportunity to help develop and define this new and exciting category of retail. You’ll ensure Gen M is a distinctive, credible, accessible and inclusive brand, championing menopause visibility, accelerating awareness of the MTick, and delivering powerful, best-in-class brand experiences across retail, digital, PR, partnerships and live moments.Key Responsibilities Brand Strategy & Positioning
Lead development and execution of Gen M’s brand strategy across UK and international marketsEvolve and protect brand identity, tone of voice and visual consistencyEnsure the MTick and Gen M proposition are clearly communicated across audiences Campaigns & Activation
Plan and deliver integrated brand campaigns across digital, retail, PR, partnerships and eventsDevelop brand toolkits and campaign assets for partnersSupport partners to activate the MTick on packaging, in-store POS, online and across media channelsSupport delivery of key awareness campaigns, research launches and events Research
Plan and deliver Gen M’s industry-leading annual consumer research, from brief development to fielding research and building the insights, you will manage the end-to-end process of its creation and delivery to the partnersManage external research agencies feeding into the consumer report, developing briefs and guiding outputsPlan and deliver the launch of the consumer research to partners Content & Communications
Oversee development of brand and marketing content across all channelsEnsure consistency across website, social, CRM and presentationsCollaborate with PR and communications to amplify Gen M’s voiceTranslate insight and data into engaging storytelling Partnerships & Stakeholder Collaboration
Work with retail, brand and strategic partners to ensure strong brand representationCollaborate cross-functionally across commercial, partnerships and international teamsManage external creative and content agencies The Person Experience & Skills
5+ years’ experience in brand management or marketingPersonable individual with an ability to build and nurture relationshipsConfident communicator and presenterPositive thinker with a can-do attitude – roll-up your sleeves and goStrong commercial instincts, with an ability to understand partner goalsExcellent stakeholder management skills, with confidence working cross-functionally and externally at paceStrong project management skills, able to manage multiple partner workstreams, deadlines and approvals simultaneouslyHigh attention to detail, particularly around activation qualityDigitally proficient in Microsoft Office (including Excel), CRM tools and email platforms. Benefits 25 days holiday +…