About Mous
We are Mous. (Pronounced mouse, not moose.) People deserve tech and lifestyle products that are fit for purpose, perform as promised, and empower them to be their best. That’s why we’re building the go-to brand for products that genuinely deliver.
For over 10 years, we’ve pushed product performance to its limits, designing from first principles, validating through real-world testing, and investing millions in R&D. In parallel, we’ve built world-class in-house marketing capabilities, creating highly engaging, performance-led content that proves what our products can do and resonates with a passionate, fast-growing community around the brand. From throwing phones off dams to launching category-defining products, our ambition is simple: raise the standard of the industry and build one of the most effective consumer brands in the world.
About the Role
We’re looking for a Digital Experience Manager to take ownership of one of our most critical growth levers, the Mous website. Our website is our most important commercial asset. It’s where the majority of our direct revenue is won or lost, and where customers form their strongest impression of our brand. In this role, you’ll own the full digital experience layer, from UX and CRO to experimentation and personalisation, playing a key role in shaping how customers move through the site and ultimately converting that into measurable business impact.
You’ll be responsible for identifying friction points across the customer journey, understanding where and why users drop off, and designing high-impact experiments to improve performance. From hypothesis through to execution and analysis, you’ll build and run a structured experimentation roadmap that directly drives revenue.
This is not a support role. You’ll set the agenda, define the strategy, and take full ownership of outcomes while working closely with Development, Design, Trading, and Retention to bring ideas to life!
About You
Ideally with 3-5 years experience in a similar Ecommerce role, you are commercially driven, analytically sharp, and genuinely curious about how customers behave and convert online. You don’t just run tests, you build strong hypotheses, challenge assumptions, and deliver measurable impact.
You thrive in high-ownership environments and want to set the agenda, not just follow it. You’re confident working cross-functionally, influencing stakeholders, and driving change at pace.
You’re motivated by performance and seeing your ideas go live on a high-traffic, revenue-generating site, learning fast, while continuously improving results. At Mous, you’ll be operating at the heart of a fast-growing, product-led DTC brand, with the autonomy, tools, and momentum to make a real impact from day one.
Key Responsibilities
- Own the UX/UI vision for the website
- Take ownership of customer journeys across the site, creating & managing CRO, and personalisation roadmaps
- Generate and test hypotheses
- Diagnose drop-off using analytics software (GA4, Contentsquare & Shopify)
- Write dev & design briefs, working closely with other teams across the business to deliver on initiatives
- Track outcomes against CVR, AOV, and Core Web Vitals targets
How success will be measured
- In the first 30 days, you’ll have a clear picture of where the site is winning and where could improve. You’ll have met key stakeholders, have a clear picture of the current data, and have a point of view on where the biggest opportunities are.
- By 90 days, you’ll have a live experimentation and personalisation roadmap, your first tests running, and early results feeding back into your thinking.
- By 6 months, the impact will be measurable. Conversion rate, revenue contribution, and test velocity will all be moving in the right direction.
- Beyond that, success in the role sees it becoming one of the clearest revenue drivers in the business — with you setting the agenda.
Skills requirements
Hard skills:
- Proven track record running structured A/B and multivariate experiments
- Strong command of web analytics and behavioural data tools – GA4, Contentsquare (heatmaps, session recordings, journey analysis), and Shopify analytics
- Experience owning CRO and UX roadmaps end-to-end: prioritisation, brief writing, QA, and results interpretation
- Ability to write clear, well-scoped briefs for development and design teams
- Commercial numeracy: thinks in CVR, AOV, and LTV, not just UX best practice
Soft skills:
- Entrepreneurial, ownership-driven mindset: identifies opportunities and moves without waiting to be directed
- Genuine intellectual curiosity about why customers behave the way they do online
- Precision in communication: translates complex data into a clear narrative and confident recommendations
- Resilient and self sufficient: comfortable operating in a fast-moving, small team
- Collaborative and direct: builds trust quickly with developers, designers, and commercial stakeholders
Nice to have:
- Hands-on experience with AB Tasty, Contentsquare, or similar personalisation/CRO platforms
- Familiarity with Shopify
- Background in a premium D2C or high-growth consumer brand
- Existing benchmark library of CRO wins and test learnings
- Knowledge of accessibility standards in ecommerce
- Experience in digital product management
Our Offer
We operate a hybrid working model, typically spending at least three days a week in our Hoxton office to maintain our collaborative and high-energy culture.
Benefits
- Significant opportunity for growth, ownership, and career progression
- Competitive salary reflective of experience and impact
- 30% Friends & Family discount on all Mous products
- 25 days’ holiday + 8 bank holidays
- 1 month paid leave after 5 years’ service
- Cycle to Work Scheme
- Charlie HR perks and discounts
- Regular socials, events, and on-site activities (including an on-site gym)
Our Values
We value results, teamwork, and enjoying the journey as we build a fast-growing, product-led DTC brand. We are committed to equality and opportunity for all.
Our Commitment: Mous is an equal opportunity employer. We celebrate individuality and are committed to building a diverse team with a wide range of experiences, perspectives, and backgrounds.
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