Sales Executive

New Business Sales Executive – Apparel & Licensed Merchandise

Ready to accelerate your career in business development?

We’re looking for a commercially minded New Business Sales Executive with experience in apparel, fashion, merchandise, or promotional products to join our growing team.

In this fast-paced, customer-focused role, you’ll build strategic partnerships with leading brands, music industry clients, and retailers, delivering innovative merchandise solutions that combine quality, speed, and exceptional service.

What you’ll be doing

• Drive sales growth by developing existing customer accounts while identifying and securing new business opportunities.
• Build and maintain strong relationships with Buyers, Merchandisers, Tour Managers, Licensing Partners, and other key decision-makers.
• Identify opportunities to expand product ranges, increase account penetration, and maximise revenue.
• Manage commercial performance, including pricing, margins, forecasting, and achieving sales targets.
• Work closely with internal design, production, and operations teams to deliver high-quality merchandise solutions within demanding timescales.
• Monitor market trends, consumer behaviour, artist merchandise activity, and competitor performance to uncover new growth opportunities.
• Lead customer meetings, presentations, and business reviews to strengthen relationships and win new business.
• Oversee project timelines, critical paths, and order management to ensure seamless delivery across multiple customer accounts.

What we’re looking for

• At least 2 years’ experience in business development, sales, or account management within apparel, fashion, merchandise, promotional products, or a related industry.
• A proven track record of identifying, developing, and converting new business opportunities.
• Strong commercial awareness with experience managing pricing, margins, and sales performance.
• Experience working in fast-paced customer environments where speed-to-market and service excellence are essential.
• Knowledge of music merchandise, licensing, touring, retail, or promotional products would be a distinct advantage.
• A history of achieving and exceeding sales and revenue targets.
• Outstanding communication, negotiation, and relationship-building skills.
• Confidence engaging and influencing stakeholders at all levels.
• Excellent organisational skills with the ability to manage multiple projects and priorities simultaneously.
• Strong analytical and numerical skills with sound commercial judgement.
• A proactive, creative, and trend-aware approach with an understanding of evolving consumer markets.
• Proficiency in Microsoft Office and a full UK driving licence.

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