Job Responsibilities
1. Fully understand brand channel strategies and local retail policies, oversee all regional sales and channel execution activities, and ensure consistent and effective implementation of channel standards across UK retail markets.
2. Manage the full lifecycle of local UK distributors, agents, and in-store field teams, including recruitment, training, performance management, and attrition arrangement. Lead and formulate nationwide supermarket listing, shelf merchandising, in-store display, and retail promotion strategies to maximize brand visibility and onsite conversion.
3. Conduct in-depth market, industry, and customer analysis for the UK FMCG retail channel. Identify market growth opportunities, assess potential channel risks, deliver data-driven channel strategy recommendations, and develop actionable regional market expansion and channel management plans.
Job Requirements
1. Minimum 5 years of professional experience in UK distributor management, retail channel operation or regional sales management. Deeply familiar with FMCG retail mechanics, supermarket operations, and end-to-end channel business logic.
2. Experienced in building standardized agent and channel management systems. Capable of delivering professional product training and continuous operational support to retail partners, ensuring high-quality brand execution while protecting brand interests and channel legitimacy.
3. Capable of designing and iterating scalable channel management models tailored to brand development and UK local market characteristics.
4. Possess strong channel analysis and business diagnosis skills, able to accurately identify operational pain points and deliver effective strategic optimisation solutions.
5. Outstanding problem-solving ability, strong resilience under pressure, high sense of responsibility, and capable of adapting to fast-paced retail channel management work.
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