The Company
Our client is a GovTech scale-up headquartered in Belgium, building software that helps public authorities run smarter, more effective traffic and parking enforcement. Think municipalities, police zones, regional governments. Pure B2G, sold through tenders, RFPs and long-term framework agreements.
The numbers speak for themselves: roughly €10M ARR, PE-backed, clear product-market fit, and market leader in Belgium. The platform covers the full enforcement lifecycle, automated violation detection, fine processing, payment collection, powered by proprietary AI. Cities using the product see meaningful reductions in repeat offenders and significantly less admin overhead. The product works. Now the ambition is Europe, starting with the UK.
The Role
The UK is greenfield. No existing clients, no hand-me-down pipeline, no partner agreements in place. This hire goes in first and builds the foundation, mapping the market, sourcing the right hardware partners and integrators, tracking tender portals, and winning the first contracts.
Alongside the UK focus, there is scope to identify and develop partnership opportunities across other EU markets where the company already has traction, feeding the longer-term European expansion pipeline.
It is worth being direct: if you need a fully built CRM, a marketing function generating inbound, and an established territory before you can perform — this will not be the right fit. If taking full ownership of a new market inside a company with a proven product and strong delivery capability is what you have been looking for, it is worth a conversation.
What the Job Actually Involves
- Owning the UK tender process end-to-end: tracking portals, shaping specs ahead of RFP release, running bid strategy, writing and submitting winning proposals.
- Building a partner channel from scratch: identifying, approaching and structuring agreements with camera suppliers and system integrators as a complementary route to market alongside direct tenders.
- Developing the right relationships over time: procurement officers, city directors, CIOs, policy leads. Public sector is a long game and this person understands that.
- Getting up to speed on the product fast: expected to demo confidently within the first month. The product is strong; you need to be able to show that.
- Feeding market intelligence back into the business: competitor moves, pricing dynamics, regulatory nuance, feature gaps. You are close to the market; that insight is valuable.
- Identifying EU partnership opportunities where they arise, in parallel with the core UK focus.
The Right Profile
- Sold into UK public sector before: understands how councils, police authorities and government agencies procure, and is comfortable with sales cycles of 6 to 18 months.
- Knows the parking or traffic enforcement space: existing relationships with relevant procurement contacts, familiarity with PCN processing, and an understanding of who the incumbent players are.
- Self-sufficient and execution-oriented: does not need to be managed, logs activity properly, and can distinguish between being busy and making progress.
- Collaborative by default: shares pipeline intelligence with the wider team, supports colleagues on complex bids, and does not play politics.
- Flexible around the reality of public sector timelines: tender deadlines do not move, and this person is organised enough to stay ahead of them.
What Is on Offer
- Competitive base salary and uncapped commission structure
- Full ownership of the UK market with directional strategy, not a playbook handed down from above.
- A product that is genuinely ahead of the legacy UK alternatives, backed by live references and a PE mandate to scale.
- Full support from product, delivery, legal and finance, you lead commercially, the business backs you operationally.
- The timing. Joining a market-leading business before it has made its move in your market is rare. This is that moment.
- A team that takes culture seriously, autonomy, no politics, ambition and integrity expected in equal measure.
…