Futureheads have partnered with a fast-growing, much-loved gifting brand to find a Head of Ecommerce. In a category all about bringing joy and togetherness, this business is scaling fast and doing it with genuine heart, pairing a warm, feel-good brand with serious commercial ambition. As they continue to evolve, ecommerce sits right at the centre of how they acquire customers, drive retention, and grow online, and this role owns that performance end to end.
This is a brilliant role for someone who’s equally comfortable owning the P&L and getting hands-on in the detail of day-to-day trading. Reporting into the Head of Marketing, you’ll have full accountability for online performance across both the Shopify website and marketplaces (Amazon in particular), leading the ecommerce team and working hand in hand with marketing, brand and operations to deliver sustainable, profitable growth.
WHAT YOU’LL BE DOING
- Owning ecommerce revenue, P&L, conversion rate, AOV and profitability targets, including sales forecasting for budgeting, seasonal peaks and day-to-day procurement
- Overseeing day-to-day trading through the Ecommerce Manager, monitoring performance against forecast and acting fast on risks and opportunities
- Owning online acquisition across SEO and PPC, setting strategy and targets with channel specialists, and keeping paid and organic aligned to commercial goals
- Taking full ownership of Amazon performance (sales, TACOS, profitability), leading PPC, listings, content and pricing, and driving visibility, ranking and conversion through best-in-class marketplace execution
- Ensuring strong in-stock performance across the Amazon range and providing demand forecasts to support stock planning and protect ranking
- Owning the end-to-end online customer journey, delivering CRO initiatives with design and development, and letting data and testing drive every decision
- Leading and developing the ecommerce team, providing clear direction, structure and accountability, and building capability for future growth
- Aligning onsite experience with retention activity (email, loyalty, lifecycle) alongside the Brand and Customer team
ABOUT YOU
- Proven experience in an ecommerce leadership role, ideally within a DTC or retail business
- Strong commercial mindset, comfortable owning revenue and profitability targets
- Deep understanding of ecommerce metrics (conversion, AOV, CAC, LTV) and the ability to turn insight into action
- Strong experience managing an Amazon marketplace channel, across both organic and paid performance drivers
- Comfortable operating at both strategic and hands-on levels, with strong leadership and stakeholder management skills
- Bonus points for experience in seasonal or peak-driven ecommerce, gifting or luxury brands, Shopify, and selling across D2C, D2B and international
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