Head of Sales | UK & Ireland
UK (National role)
Nigel Wright Group is partnering with Batt Cables to appoint a Head of Sales to lead and transform the UK & Ireland commercial function.
This is a high-impact role at a pivotal moment for the business — following acquisition by COFICAB, Batt is entering a new phase focused on building a more structured, disciplined and high-performing sales organisation.
The Opportunity
This is not a ‘steady-state’ leadership role.
The business has strong foundations, market presence and product capability — but now requires a step-change in how the sales function operates.
You will:
- Bring structure, rigour and accountability to a national sales organisation
- Improve visibility, forecasting and pipeline control
- Align a multi-site, multi-channel sales team behind a clear commercial approach
- Drive consistent performance, not just growth
This is a role for someone who enjoys creating focus from complexity, building momentum, and delivering measurable improvement.
The Business
Batt Cables is a leading UK distributor of electrical cables, supplying wholesale, contractor and project-led customers across multiple sectors.
Following its 2026 acquisition by COFICAB Group, the business is now supported by a global industrial platform, with investment into systems, capability and long-term growth.
The focus is clear:
- rebuild commercial momentum
- strengthen execution
- scale the business more effectively
The Role
Reporting to the CEO, you will lead a geographically dispersed UK sales organisation spanning:
- Inside sales teams
- Key account management
- Business development and project-led sales
You will be accountable for:
- Sales performance and revenue delivery
- Implementing CRM, KPI frameworks and sales cadence
- Developing capability across a mixed-experience team
- Creating a more disciplined, performance-driven culture
This is a hands-on leadership role, requiring visibility with customers, engagement with the team, and direct ownership of performance.
What We’re Looking For
We’re keen to hear from individuals who have:
- Led a multi-site B2B sales organisation (c.30–50 people or similar)
- A track record of improving performance through change, not just inheriting success
- Experience implementing or embedding sales processes, CRM systems and KPI disciplines
- Credibility operating across inside sales, field sales and key accounts
Sector experience in electrical distribution, building products or technical wholesale is beneficial — but execution capability is more important than sector purity.
Leadership Profile
You are likely to be:
- A hands-on, execution-focused leader rather than purely strategic
- Comfortable operating in evolving or imperfect environments
- Able to challenge, influence and build accountability
- Resilient, pragmatic and commercially sharp
You will bring both pace and structure, helping the business move forward with confidence.
Why This Role Stands Out
- Opportunity to lead the commercial engine of a business in transition
- Direct exposure to CEO and senior leadership
- Backing of a global industrial group (COFICAB)
- Genuine scope to shape structure, team and performance
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