Overview
Senior Product Manager – eCommerce
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels. We also create Yoto Originals like BrainBots.
Responsibilities
Define, own and champion the product vision for Yoto’s eCommerce experience across Web and App, shaping how families discover, explore and purchase Yoto products and content.
Improve conversion by continuously refining the path to purchase – removing friction and making the buying experience seamless.
Help shape the evolution of our eCommerce platform, guiding decisions around tools and architecture (CMS, merchandising, ranking systems) while balancing speed, scalability, and long-term impact.
Unlock growth by increasing the speed and scale of our eCommerce capabilities – from automating internal processes to enabling faster launches in new markets.
Partner closely with Engineering, UX/UI, Data and eCommerce teams to prioritise the right opportunities and deliver measurable commercial outcomes.
Use data, experimentation, and deep customer understanding to guide strategy, combining behavioural insights with strong product judgement.
Explore how AI can enhance both the product development process and the customer experience for Yoto families.
Qualifications and experience
Strong product management experience, ideally in eCommerce, subscriptions, marketplaces, or other transactional platforms.
A deep understanding of what makes a great eCommerce experience across Web and App.
A track record of improving conversion, purchase journeys, or commercial performance at scale.
Experience working on platform or systems-level problems with multiple stakeholders and competing priorities.
Strong commercial instinct and familiarity with eCommerce metrics such as CAC, Conversion Rate, AOV and IBP.
Confidence making build vs buy decisions across the wider eCommerce toolkit (CMS, payments, merchandising tools). Experience with Shopify, DatoCMS or headless architectures is a plus.
A data-driven approach to decision making, using tools such as Google Analytics, Mixpanel or similar.
A structured, insight-led approach to problem solving that combines data, customer understanding and sound judgement.
Clear communication skills and the ability to influence across cross-functional teams.
Comfort operating in ambiguity and helping create clarity in a scaling organisation.
Salary and expectations
Salary: £80,000 – £90,000 based on experience. We may consider flexibility for the right fit.
What you can expect from Yoto
Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, with the option to come in more. Our “work from anywhere” policy allows location flexibility for up to 6 weeks per year, plus Summer Hours in June–August.
Financial: Income Protection, company sick pay, Life Assurance from day one, workplace pension up to 3% employer contributions, and an employee referral bonus scheme.
Health & Wellness: Private Medical Insurance via Aviva, Wellbeing Allowance, 24/7 EAP, dental guidance, and Bike to work scheme.
Time Off: 25 days of holiday per year plus bank holidays, birthday off, extra day per year after 2 years up to 5 extra days, and a sabbatical after 4 years (up to 3 months unpaid).
Family: Family-friendly leave, enhanced maternity/paternity/adoption/fertility/pregnancy loss and carers leave, plus nursery scheme.
People & Planet: Up to 2 volunteer days per year, book allowance for professional development.
Perks: Yoto player and starter pack, regular socials and YotoFest.
Equity and Diversity
We value flexibility and want a workplace where everyone can thrive. We are committed to a diverse, safe and inclusive environment and invite candidates from all backgrounds to explore opportunities with us.
Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will come through our application tracking system.
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