Purpose of the Role
The Influencer Manager is responsible for developing and executing influencer marketing strategies that enhance brand awareness, engagement, and reputation across Pernod Ricard’s portfolio. The role focuses on identifying, building, and managing relationships with key influencers and content creators, ensuring authentic brand advocacy while delivering measurable commercial and marketing outcomes.
What you’ll do
- Develop and implement influencer marketing strategies aligned to brand, category, and business objectives.
- Identify, engage, and nurture relationships with relevant influencers, creators, talent agencies, and industry partners.
- Manage end‑to‑end influencer campaigns, including briefing, contracting, content approvals, activation, and performance evaluation.
- Collaborate with Brand, Digital, Social Media, PR, and Commercial teams to ensure influencer activity is integrated across wider marketing plans.
- Monitor influencer content to ensure compliance with brand guidelines, industry regulations, and responsible drinking standards.
- Track, analyse, and report on campaign performance, providing actionable insights and recommendations to optimise future activity.
- Maintain awareness of emerging influencer trends, platforms, and best practices to identify new opportunities for audience engagement.
- Manage campaign budgets and ensure influencer investments deliver strong return on investment.
- Build and maintain a network of influencers that support both short‑term campaign objectives and long‑term brand advocacy.
What you’ll bring
- Proven experience in influencer marketing, creator partnerships, or social media marketing.
- Demonstrated ability to develop and execute successful influencer campaigns that drive engagement and brand awareness.
- Strong stakeholder management, communication, and relationship‑building skills.
- Excellent negotiation and influencer partnership management capabilities.
- Experience analysing campaign metrics and translating data into meaningful recommendations.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Commercial awareness and understanding of digital and social media marketing trends.
- Desirable: Experience within the FMCG, beverage, luxury, or alcohol industry.
- Knowledge of influencer compliance requirements, advertising regulations, and responsible marketing principles.
- Experience working with influencer management platforms and social analytics tools.
What we offer
This is a 12‑month FTC role. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes — we make it easier to live well, not just work well.
Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you – your health, your family, your future.
Employment Details
Location: LondonBrand: Dentsu CreativeTime Type: Full timeContract Type: Fixed Term Contract (Fixed Term)
Equality, Diversity and Inclusion
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Reasonable Adjustments
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.
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