About Halfords
Halfords is on a journey – building the future of motoring and cycling – and we’re looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving. As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. That breadth gives us a strong, stable foundation – and the freedom to keep innovating and growing, giving our colleagues real variety and opportunities to learn, stretch and develop as the business moves forward.
About the Role
The Digital Merchandising Manager will lead the digital promotional and loyalty strategy across Halfords websites. You’ll manage the end‑to‑end delivery of group campaigns and promotions, including partnerships, loyalty club and trade card activity, ensuring seamless execution, optimised customer journeys and strong commercial results. Working closely with Digital & Customer, Marketing, Trading, Autocentre and Halfords Mobile Experts teams, you’ll maximise promotional and seasonal opportunities and support wider strategic projects.
Key Responsibilities
- Define the annual campaign, promotions and loyalty strategy in line with the digital strategy, focusing on driving conversion, sales and margin.
- Own and communicate the online trading plan, ensuring alignment and delivery against sales, margin and conversion targets, and acting as the primary digital contact for Marketing, Loyalty and B2B.
- Proactively manage performance risks and opportunities, using insight, competitor analysis and historical data to recommend changes or incremental activity.
- Identify and maximise trading opportunities across seasonal moments, events and peaks, ensuring timely, relevant and engaging onsite messaging and delivering all digital loyalty performance targets.
- Lead the end‑to‑end delivery of all promotional and loyalty campaigns, ensuring activity is delivered on time, in full and right the first time.
- Brief and sign off creative, development and personalisation requirements, managing promotional offers, onsite real estate and campaign placement to maximise commercial impact.
- Present campaign plans to senior stakeholders, oversee final sign‑off, ensure compliant customer finance journeys and deliver supplier‑funded initiatives, including peak‑period operational messaging.
- Continuously analyse campaign performance, sharing insights with stakeholders and using data to optimise live and future activity.
- Apply a holistic analytical approach across multiple data sources (Content Square, GA4, Medallia, NPS, customer feedback, competitor insight and market trends).
- Identify UX and development opportunities, build business cases and support delivery through to completion, owning all post‑implementation review reporting and learnings.
About You
- Strong commercial mindset with the ability to balance customer experience and commercial outcomes.
- Experience within Microsoft Excel.
- Excellent analytical capability, able to turn data into clear actions.
- Familiarity with digital analytics and optimisation tools (e.g., Content Square or similar).
- Proven track record leading teams and delivering high‑impact digital campaigns that drive conversion.
- Deep understanding of end‑to‑end customer journeys and how to optimise them.
- Exceptional stakeholder management, communication and influencing skills across all levels.
- Confident, decisive decision‑maker who can operate at pace.
- Experience with offline marketing is desirable.
- Passionate about digital, innovation and continuous improvement.
Reward & Benefits
- A fair and competitive salary evaluated against market data, an annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
- Commitment and dedication to your ongoing personal and professional development. We help you own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
- We offer hybrid working in our Support Centre: you’ll be based there 3 days a week with an optional 2 days working from home.
- You will have access to a wealth of employee discounts across the Halfords suite of products and services.
- Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active colleague networks supporting inclusion initiatives across Halfords.
We are an equal opportunities employer. Halfords is committed to creating an inclusive workplace for its colleagues and welcomes applications from all backgrounds, embracing diversity within our one Halfords family.
At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.
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