Marketing Lead Flight Data Intelligence
Location: Whiteley, UK, PO15 7AH
Office based: At least 3 days week (Tuesday, Wednesday, Thursday)
About the Role Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio.
This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale.
This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.
What Youll Be Responsible For
Demand Generation & Campaign Execution – Develop and deliver integrated marketing campaigns aligned to business objectives – Generate high-quality leads and contribute directly to sales pipeline growth – Partner with sales and product teams to ensure alignment with customer needs and commercial priorities
Digital Marketing & Search Visibility – Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation – Enhance visibility across both traditional search engines and AI-driven platforms – Improve website performance including traffic, engagement, and conversion rates
Brand Positioning & Thought Leadership – Strengthen market positioning through compelling messaging and content – Develop thought leadership initiatives, case studies, and success stories – Support clear and differentiated product positioning across the portfolio
Marketing Operations & Performance – Manage marketing automation, lead nurturing workflows, and engagement programmes – Define and track KPIs, reporting on marketings contribution to pipeline and ROI – Use data insights to continuously optimise campaign performance
Market Intelligence – Conduct competitor analysis, customer research, and industry monitoring – Identify emerging trends, opportunities, and risks to inform strategy
Events & Industry Engagement – Plan and deliver trade shows, webinars, conferences, and customer events – Maximise event ROI, brand exposure, and lead generation outcomes
Sales & Business Development Support – Support the creation of RFP responses and sales materials – Contribute to collateral and other resources that enable new business growth
What Were Looking For
Essential Experience & Skills
–Experience in using multiple AI LLMs to augment and enhance core marketing activities – Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector – Proven success in delivering demand generation and lead nurturing programmes – Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media – Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar) – Track record of delivering events such as trade shows, webinars, and conferences – Analytical mindset with the ability to interpret data and drive actionable insights – Experience using tools such as Google Analytics (GA4) and marketing reporting platforms – Strong communication skills with the ability to influence stakeholders at all levels – Excellent organisational and project management skills – Proficiency with Microsoft Office tools – A proactive, results-oriented approach with a focus on continuous improvement
Desirable – Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager) – Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends – Experience developing thought leadership and content strategies – Basic design or content creation skills using tools such as Canva or Adobe Creative Suite
Why Join Acron Aviation?
– Opportunity to shape marketing strategy in a growing, innovative aviation business – Direct influence on commercial success and global brand positioning – Collaborative environment with close alignment to sales and product teams – Exposure to cutting-edge aviation safety and data intelligence solutions
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