Database Manager

Database Manager

The Database Manager owns Corston’s customer and prospect data as a marketing asset and turns it into revenue. This role is responsible for the CRM, segmentation, email and lifecycle marketing, and for ensuring the health and compliance of the database across both consumer and trade audiences. The Database Manager builds and maintains the prospect and customer databases, ensuring that the right message reaches the right person at the right moment to generate revenue and grow customer lifetime value. The role reports to the Marketing Director.

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