Are you an experienced Area Sales Manager who thrives through specification selling on winning new business, developing long-term client relationships and driving regional revenue growth?
Our client, a business that designs, develops, manufactures and installs passive fire protection is looking for a commercially focused Area Sales Manager to take ownership of a defined territory, grow market share and lead from the front.
This is a dynamic, client-facing sales role combining strategic business development, account management as well as a specification sell.
You’ll manage both inbound enquiries and proactive new business activity, ensuring a structured sales pipeline and consistent delivery against revenue targets.
This role combines home office-based planning with regular field sales activity, including meetings with contractors, consultants and end clients. Visits to the office in the South of the UK on a regular basis.
Key Responsibilities:
- Drive regional sales performance and achieve monthly revenue targets
- Identify, develop and convert new business opportunities
- Manage and grow key customer accounts
- Take ownership of larger project opportunities and tender submissions
- Implement clear pipeline management and forecasting processes
- Maintain accurate CRM reporting and opportunity tracking
- Conduct structured quotation follow-ups and secure conversions
- Deliver CPD presentations and product awareness sessions
- Represent the business at client meetings, exhibitions and networking events
- Collaborate closely with sales support and marketing teams
- Strengthen brand presence across LinkedIn and industry platforms
- Support and mentor junior members of the sales team
Who They’re Looking For:
- Proven experience as an Area Sales Manager, Regional Sales Manager or Business Development Manager for specification sales
- Desirable knowledge from the Fire Protection industry
- Strong B2B sales background, ideally within a technical or project-led environment
- Experience managing higher-value tenders or complex sales cycles
- Confident presentation and stakeholder engagement skills
- Excellent pipeline management and CRM discipline
- Strong organisational and time management skills
- A proactive, target-driven approach
- Ability to coach, influence and lead by example
What’s on Offer:
- Salary £45,000 – £55,000 plus company car and bonus
- Generous holiday allowance with the option to buy extra days
- Early finish and
- Free onsite parking
- Employee Assistance Programme
- Social events and team activities
- Supportive, people-focused culture
If you’re a commercially driven Area Sales Manager ready to step into a role where you can genuinely make an impact, we’d love to hear from you.
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