A fast-growing and highly successful performance marketing business is looking to appoint a CRO Manager to lead and develop its expanding Conversion Rate Optimisation function. Operating across multiple B2B and B2C markets, the company delivers large-scale lead generation campaigns across the UK and international markets, supported by significant investment in paid media, data and technology.
This is a hands‑on leadership role suited to an experienced CRO professional with a strong technical background and a proven ability to drive measurable commercial improvements through experimentation. The successful candidate will take ownership of the CRO roadmap across multiple lead generation journeys, using data, behavioural insights and front‑end development skills to maximise conversion performance while maintaining exceptional lead quality.
What You’ll Be Doing
- Owning and managing the CRO roadmap across multiple lead generation websites and customer journeys
- Analysing user behaviour, experiment results and conversion data to identify opportunities for growth and increased profitability
- Working closely with marketing, technical, compliance and creative teams to deliver high‑impact testing programmes
- Using behavioural analytics tools, experimentation platforms and data insights to continuously improve customer journeys and streamline testing processes
- Prioritising experiments based on commercial impact, lead quality and revenue potential while maintaining a high‑velocity testing programme
- Helping shape the future of the CRO function through process improvement, mentoring and developing best practice
What We’re Looking For
- At least 5 years’ experience in Conversion Rate Optimisation within a high‑volume lead generation or performance marketing environment
- Hands‑on experience building and managing A/B testing programmes using experimentation platforms such as Convert or similar
- Excellent understanding of experimentation methodology, statistical significance and conversion analysis
- Experience using behavioural analytics tools such as Mouseflow, Microsoft Clarity or FullStory to identify optimisation opportunities
- A commercially minded and analytical approach with a focus on delivering measurable business outcomes
- Someone proactive, technically confident and comfortable working in a fast‑moving, data‑driven environment
What’s on Offer
- Competitive salary based on experience
- Generous annual leave plus public holidays
- Private medical insurance and life cover
- Ongoing career development and progression opportunities
- Regular team incentives, social events and company outings
- A collaborative, high‑performance culture with modern office facilities and complimentary refreshments
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