Sales Development (Lead Gen and Telemarketing)

Company: CMS Distribution
Apply for the Sales Development (Lead Gen and Telemarketing)
Location: London
Job Description:

Career Opportunities: Sales Development (Lead Gen and Telemarketing) (2284)

To drive new business into new customers in London B2B Sales team. Your focus will beon driving sales and developing new business within the enterprise team targeting newcustomers.

The candidate will be focused on achieving KPI’s set in line with the Vendor andCompany’s business strategy and be committed to continuous professionaldevelopment, to promote and present the key features of the vendor to our customers.

A key part of the role will be engaging and promoting the Vendor with our existing andpotential new customers by many means of communication including face to facemeetings telephone, social media, email, video conference and more.

Role Responsibilities

  • Ensure that CRM is up to date for all communications in relation to your account baseand all business opportunities. This includes profiling your customers and developing anawareness of their business structure, key contacts and target markets.
  • To pro-actively seek new business (White Space) by prospecting existing customers andnew customers.
  • Identify and research target accounts using tools like LinkedIn, CRM data, and industryresources.
  • Execute high-volume outbound outreach through email, phone, and social channels.
  • Personalize messaging to engage prospects and spark meaningful conversations.
  • Conduct discovery calls to understand prospect needs, challenges, and buying intent.
  • Schedule meetings or demos for Vendors.
  • Maintain high levels of customer service ensuring that CMS remains a valued and key supplier. Always act as an ambassador and representative of CMS Distribution to ensure a professional image for the Company. Actively contribute and act as a role model to the CMS values.

Skills & Personal Attributes

  • Minimum 2 years’ experience in sales.
  • Experience at vendor, reseller, or distributor
  • Excellent communication skills – ability to communicate eloquently in both written andverbal formats, both face‑to‑face and remotely
  • Ability to handle high‑volume outreach with resilience and consistency.
  • Mature, responsible, and professional attitude to work.
  • Ability to work effectively with people from a variety of different functional areas:Operations, Marketing, Sales, Support, etc.
  • Outstanding organisational skills and ability to manage own time effectively.
  • Proactive work style: ability to take initiative and work well within a busy vibrant salesenvironment.
  • Has commercial and business awareness with a good level of negotiation and influencingskills.
  • Proficient user of the Microsoft Office suite, particularly Word, Excel, Teams and Outlook

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro‑diversity.

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Posted: July 7th, 2026