National Account Manager – Co-op

Company: Carlsberg
Apply for the National Account Manager – Co-op
Location: Hemel Hempstead
Job Description:

National Account Manager – Co-op

Location: Hemel Hempstead – Remote

Job Length: Permanent

Working Hours: Monday – Friday (full time)

Competitive Salary with extensive benefits:

  • Monthly product allowance – alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Access to a range of high street discounts

About the Role:

National Account Manager- Co-Op Softs is an integral commercial role within the Co-Op Team, working alongside the Senior National Account Manager (Co-Op Softs) on the development of account specific strategic and tactical plans, to deliver financial targets and distribution, execution and share targets.

This role will primarily be responsible for the internal planning & performance of the stills and IC portfolio within Co-Op and supporting the Senior National Account Manager with external conversations across these areas.

In addition, this role will manage the external relationships with key Co-Op stakeholders such as the Category Manager & Commercial Buying Analyst and will manage promotional submissions, NLFs, feature tracking & compliance across the full CBBV softs portfolio.

This role would also suit an Account Executive with Grocery experience or someone who’s managed accounts and wants to progress into strategic customers.

Role Responsibilities

  • To build a customer specific strategic plan for Co-Op stills & IC. To work collaboratively to ensure that our customers have tailored annual plans that deliver against the channel financial goals and brand execution goals in line with the Managed Convenience 9 Box Grid
  • Ownership & delivery of account support activities, including tasks such as promotional submissions, NLFs, feature tracking & compliance support across the full soft’s portfolio
  • Regularly meeting with the Commercial Buying Analyst & Category Manager at Co-Op to discuss performance, correct issues and ensure delivery & execution of the Co-Op soft’s trade plan
  • Support the Co-Op Softs Senior National Account Manager with the development, negotiation and execution of a strong annual JBP, in line with internal Governance processes
  • To be responsible for deployment of the WAMOC plan (winning at the moments of choice) and for feeding flex requirements back to the planning teams as part of collaborative and dynamic management of the deployed brand activities across stills & IC
  • In instances where cost price increases are required, to be accountable for the modelling, working with the Senior National Account Manager to deliver & execute the plan
  • Work with the Supply Chain collaboration manager to ensure accurate forecasting of customer volumes to assist total business planning accuracy, and accurate Xtel and Promax inputs to ensure Brilliant Basics delivery.
  • Track performance of your accounts, implementing course correct tactics as necessary & driving a dynamic, cross functional, collaborative way of working in order to maximise the performance of the Forecourts channel

Process & Financial Management

  • Support the Senior National Account Manager the delivery of the Co-Op soft’s P&L across stills & IC, building and agreeing an appropriate investment plan for key customers drive the Managed Convenience 9 Box Grid
  • To administer allocated budgets ensuring that money is spent in line with guidelines agreed with channels and brands and that return on investment is maximised
  • Manage the internal & external account support processes & activities (e.g. promotional submissions, NLFs, feature tracking & compliance) across the full soft’s portfolio
  • To manage all of the above responsibilities and associated business processes using recognised customer relationship management (CRM) tools e.g. Xtel, Promax, Anaplan etc

Experience and Key Attributes

  • Strong commercial acumen to enable development of tailored account plans
  • Understanding and confidence with P&L management and ownership and with management of both volume and profit forecasting processes
  • Strong persuasive selling and negotiation skills
  • Excellent interpersonal skills and written and oral communication skills to enable the development of highly effective internal and external partnerships
  • High attention to detail and organisational skills to ensure all support activities are completed and to a high standard
  • A highly developed influencing style and comfortable with constructively challenging and being challenged
  • Proficient in priority setting, planning and time management

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

Our Commitment to Diversity, Equity & Inclusion

We welcome applications from people of all backgrounds, identities, and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please let us know if you require any adjustments during the recruitment process.

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Posted: July 6th, 2026