Job Overview
We are seeking a highly motivated and data‑driven Optimisation Manager to execute and run daily, high‑velocity site optimisation and continuous improvement initiatives. Reporting directly to the Optimisation Lead, you will drive the day‑to‑day execution of our Rapid Iteration & Optimisation (RIO) framework, translating tactical roadmaps into live, performance‑enhancing site updates. You will work closely with Paid Media, CX, and Development teams to turn real‑time trading insights into measurable business growth.
Key Responsibilities
Execution of Site Optimisation & RIO Roadmap
- Daily Campaign Management: Own the hands‑on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero‑defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to boost real‑time trading performance and conversion rates.
- Cross‑Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
Performance Analysis & Reporting
- Real‑Time Monitoring: Track live campaign performance, monitoring real‑time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize complex data from test results into actionable recommendations and help compile weekly performance reports demonstrating trading uplift and ROI.
- Audience Segmentation: Use Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimise dynamic audience segments for targeted messaging.
Technology & Platform Operations
- Platform Operations: Serve as the super‑user and administrator for our stack of site optimisation, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event‑tracking parameters are correctly implemented on all optimised pages to safeguard data integrity.
Key Skills & Mindset
- Site Optimisation Platforms: Proven hands‑on experience with optimisation and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove).
- Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites such as Google Analytics 4, Adobe Analytics, or Amplitude.
- Content Management Systems: Experience editing, publishing, and running personalisation initiatives within enterprise CMS platforms (Adobe Experience Manager, Sitecore, or Shopify).
- Customer Data Platforms: Familiarity with CDPs (e.g., Segment, Tealium) for real‑time audience data activation.
- Front‑End Knowledge: Foundational understanding of HTML, CSS, and JavaScript (how they affect browser rendering and A/B test implementation).
- High Velocity & Agile: Thrives in fast‑paced environments; comfortable working in agile sprint cycles and managing multiple fast‑turnaround tasks.
- Analytical Thinking: Highly analytical mindset, constantly seeking the “why” behind user behaviour.
- Collaborative Communication: Excellent interpersonal skills with the ability to bridge creative, technical, and commercial stakeholders.
Benefits
- Discretionary bonus scheme
- Training and career development opportunities
- Competitive pension plan
- Medical insurance and life assurance
- Social events and family‑friendly policies
- Discounts with hundreds of retailers and the option to buy and sell holidays
Job Type
Permanent Only
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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