About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth.
Role Summary
This pivotal role focuses on strategically integrating and activating Retail Media, elevating it from a channel‑specific tactic to a fully integrated, data‑driven strategic pillar within our overall media offering. We are seeking a strategic thinker who can connect brand and performance objectives by optimizing the use of retailer data, audiences and capabilities. The incumbent will drive client success, foster innovation in audience strategy and shape the future of connected commerce for our organization and our clients.
Key Responsibilities
Strategic Integration & Alignment
- Integrate Retail Media across media planning and strategy, ensuring seamless alignment with broader brand objectives.
- Drive cross‑channel alignment, ensuring Retail Media initiatives complement and amplify other media efforts.
Briefing & Proposal Leadership
- Provide strategic guidance as a subject‑matter expert in client briefings, identifying Retail Media opportunities.
- Incorporate Retail Media strategies into proposals, articulating their contribution to overall objectives.
- Develop data‑backed proposals and strategic frameworks for integrated Retail Media initiatives.
- Support new business development with expert Retail Media strategy.
Advanced Data & Audience Strategy
- Develop strategies for leveraging retailer‑specific audiences for campaigns.
- Champion data‑driven decisions using Retail Media signals and first‑party audiences.
- Translate Retail Media performance data into actionable insights for continuous optimization.
- Partner on cross‑channel attribution and ROI measurement for integrated campaigns.
- Advise on online amplification strategies for in‑store plans.
Retailer & Partner Relationship Management
- Manage strategic relationships with key Retail Media partners and platforms.
- Monitor and communicate evolving platform capabilities and best practices.
- Source valuable insights and data from retail partners to enhance planning and activation.
- Evaluate retailer data, capabilities and insights for strategic value.
- Advocate for client needs with platforms, seeking enhanced capabilities and access.
Thought Leadership & Capability Building
- Monitor the evolving Retail Media landscape, identifying trends and best practices.
- Develop and deliver training programmes to elevate internal Retail Media capabilities.
- Establish best practices for integrated Retail Media planning and execution.
Internal Collaboration & Consultancy
- Collaborate with various internal teams (e.g., Commerce, Planning, Measurement) to foster cohesive client solutions.
- Serve as an expert for complex cross‑retail/cross‑channel strategies, guiding internal teams.
- Facilitate integration across Retail Media platforms for a unified approach.
The Impact You’ll Have
- Operational Blueprint – establish a blueprint for connected commerce, setting new standards for efficiency and effectiveness.
- Strategic Alignment – eliminate critical disconnects between brand objectives and channel‑specific Retail Media execution, ensuring every pound spent works harder toward overall goals.
- Empowered Teams – provide strategic alignment and access to partner capabilities, empowering internal teams.
- Business Growth – contribute to business growth through integrated, innovative and effective Retail Media strategies, enhancing client satisfaction and retention.
Skills and Experience
- 5+ years of senior experience in media planning, strategy or account management, with strong expertise in Retail Media, including audience strategy.
- Strong understanding of various Retail Media platforms, their data capabilities and evolving offerings.
- Proven track record in developing and executing advanced audience strategies, including leveraging first‑party retailer data.
- Exceptional communication, presentation and interpersonal skills, with the ability to influence stakeholders.
- Experience managing strategic relationships with external partners and securing valuable insights/capabilities.
- A collaborative mindset, comfortable working cross‑functionally with various internal teams.
- Proactive problem‑solver with a passion for innovation and shaping the future of connected commerce.
- Experience in client‑facing roles, including presenting strategic proposals.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to being extraordinary, investing in our employees to inspire transformational creativity. We lead with optimism, firmly believing in truth‑based growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups, frequent in‑office events celebrating team wins, sharing thought leadership and observing holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration and connection in an open and supportive environment.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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