Location
Kingston-Upon-Thames, London (Hybrid) or Dublin (Hybrid). Preference to work from the office at least 2-3 days per week.
About Us
We’re a growing team of experienced hybrid brand strategists, marketing specialists, and consumer researchers who specialise in mental availability research; specifically, Distinctive Brand Asset (DBA) testing and Category Entry Point (CEP) research/tracking. Our mission is to transform data into meaningful business strategies. We help brands utilise the latest in marketing effectiveness and best practice, through specialist methodologies and insights that ultimately help create actionable strategies. We consider our blend of consumer understanding, data modelling, and marketing experience to be unique in our space, and our exciting roster of global blue-chip clients is evidence of this.
Our two main offerings are Distinctive BAT (www.distinctivebat.com) and Salience+(www.categoryentrypoints.com), with our company operating as a standalone unit incubated within a larger research group.
We work with a wide variety of companies, including some of the most iconic brands in the world, such as Spotify, Audi, Kellanova, MARS Foods, Pizza Hut, Molson Coors, Kenvue, Canva, and Johnson & Johnson.
The Role
This role will focus on supporting the setup and management of consumer research projects, as well as the delivery of client-ready insight reports in our two main areas of research and tracking: Distinctive Brand Assets and Category Entry Points.
The role will involve liaising with client teams on briefings and providing best-in-class setup to ensure successful project delivery. The role will also involve working with our panel partners during the fieldwork phase and ensuring timely, accurate fieldwork output. From there, the person will support our Insights Directors on the reporting phase, ensuring high-quality, actionable insight.
In addition to client work, the role will help improve operational efficiency. The role will also contribute to content output across both offerings, supporting PR, research, and social media initiatives.
The Candidate
The ideal candidate will have a blend of strong project management skills, proactivity, sound numerical acumen, and a passion for the latest thinking in marketing effectiveness. They should be highly comfortable with data, especially in turning data into rich, story-led insights that are visually compelling. They should also feel confident presenting to clients and be able to speak with authority on relevant subjects with their peers.
At a minimum, candidates should have 3 years’ experience in consumer insights, market research or brand tracking.
Responsibilities
Supporting set-up and management of Category Entry Point research and tracking projects
- Secondary research
- Questionnaire writing
- Survey & input QA
- Fieldwork management
- Analysis, charting and visualisation
Management of branding & brand asset research projects
- Collating and distilling down client briefs
- Asset discovery and preparation
- Questionnaire writing
- Survey & input QA
- Fieldwork management
- Analysis, charting and visualisation
- Reporting & briefing
In addition
- Support on other research projects for related products in the marketing effectiveness space including Brand Health Tracking and pack testing
- Content marketing – Development of blog articles, social media content and other material on related topics
- Thought leadership research – Develop and run thought leadership research in the DBA, CEP, effectiveness & branding space
Skills & Experience Requirements
- Min 3 years’ experience in market research (or 5 years in marketing effectiveness or branding)
- Analytical with a solid grasp of Excel and data analysis/manipulation within Excel or related software
- Experience in managing external suppliers, specifically those relevant to consumer research, e.g. panel providers, translation agencies etc
- Comfortable with data charting and visualisation across Excel and PowerPoint or similar software
- Comfortable utilising AI for managing workflows, tasks etc.
- Ability to work within a team and on own initiative
- A strong interest in marketing effectiveness, brands, branding, visual identity and in the principles of Distinctive Brand Assets
- Familiar in the latest in marketing effectiveness thinking; understanding of the work of Binet, Field, Nelson-Field, Ritson, Roach, Romaniuk, Sharp, Snijders et al
- Must be extremely detail-oriented
The Offer
- Competitive salary including annual bonus
- 27 days annual holidays
- Flexible working (long term)
- An additional day’s holiday per year of service
- Working on enterprise clients in a fast-growing consultancy
- Structured training and up-skilling programmes
Salary Range
Salary is experience-dependent
- London-based – £45-55K
- Dublin-based – €50-60K
How to Apply
Please submit your CV and a cover note to hello@salienceplus.com. In your application, let us know how your experience aligns with the role and our vision.
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