Web Optimisation Specialist

Company: Unum UK
Apply for the Web Optimisation Specialist
Location: Basingstoke
Job Description:

Who are we?

We’re a specialist employee benefits provider, striving to create healthy, happy workplaces. As part of the international Unum Group, we’re on a collective mission to help the working world thrive.

The role

Hybrid – 3 days a week in Dorking office. Salary circa £50,000 per annum + benefits.

What you will be doing

Web Performance and Optimisation Specialist responsible for the day‑to‑day performance and continuous improvement of Unum’s website.

Key Responsibilities

  • Maintain and update website content to ensure alignment with marketing objectives and brand standards.
  • Assist the Senior Digital Marketing Manager and digital marketing agency with the definition and implementation of a revised information architecture for unum.co.uk to provide an optimal user experience while delivering against business objectives.
  • Support day‑to‑day updates and maintenance of unum.co.uk to ensure accuracy and consistency.
  • Monitor website performance and conduct research activities to identify improvement opportunities.
  • Follow best practices and implement recommended enhancements to improve user journeys.
  • Support backlog and sprint planning in line with marketing objectives while ensuring adherence to WCAG AA accessibility standards.
  • Implement agreed SEO best practices and technical recommendations in collaboration with our digital agency.
  • Implement and support Conversion Rate Optimisation (CRO) changes such as page updates, content variations, journey improvements and testing outputs.

Skills & Experience

  • Strong technical skills with a focus on execution and attention to detail.
  • Experience in website content management and implementing SEO best practices.
  • Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous.

Benefits

  • Generous bonus.
  • Healthcare Cash plan Level 1 funded.
  • DC pension scheme.
  • Life, medical and income insurance.
  • Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion.
  • 27 days holiday with the option to buy and sell holiday up to 5 days (plus bank holidays).
  • Salary sacrifice electric car scheme with on‑site charging facilities.
  • Free shuttle bus from Dorking Train Station.

Why join us?

At Unum, we’ve created a workplace where people feel supported to progress and grow, and can see their ambitions coming to life.

Disability Confident Employer

We actively encourage applications from those with disabilities and long‑term health conditions. If you meet the essential criteria for the role and choose to opt in to the scheme during your application, you will be offered an interview under the Disability Confident Scheme.

If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk.

We are proud to be a Disability Confident Employer.

Company: Unum UK

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Posted: July 8th, 2026