The role is to lead and manage the implementation and execution of CRO strategies and daily communication with clients to help them achieve their goals. You will be part of dentsu Optimisation & UX team, one of the world’s largest digital-first end-to-end media agencies.
The team operates as a small agency within a large network, offering CRO and UX to top companies such as Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more. We are growing our CRO department and we are looking for a Senior Optimisation Manager to lead our CRO and UX projects.
Key Responsibilities
- Lead a team of CRO & UX Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers.
- Manage resources, prioritise work and provide direct team leadership.
- Oversee a portfolio of client accounts, guide account teams and ensure clients receive value for their investment.
- Review client strategies to ensure alignment with long-term objectives, including A/B testing, page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.
- Be accountable for clients, identify potential threats and find solutions to keep clients satisfied and invested.
- Lead annual, quarterly and monthly client reviews, communicating optimisation success to senior stakeholders.
- Instill an evidence‑based culture of website optimisation, using quantitative and qualitative methods to understand client products and customers.
- Plan team resources with strategists, set deadlines and prioritise activity.
- Build relationships with wider agency teams such as PPC, SEO, Social, Affiliates and Analytics to collaborate and identify growth opportunities.
- Identify cross‑sell and new client opportunities and work with sales to increase client investment.
- Organise and deliver training sessions for all team members.
- Analyse our proposition and innovate with the team to keep our services at the forefront of the CRO market.
Qualifications
- Direct management experience, including creating and following personal development plans.
- Comprehensive knowledge of CRO and UX, covering A/B testing, personalisation and UX projects.
- Excellent communication skills, able to lead difficult client calls or meetings at short notice and drive actionable conclusions.
- Ability to mentor and coach the team on all aspects of CRO and encourage continuous learning and development.
What We Offer
- This is a permanent, full‑time role with a competitive salary.
- A benefits package that can be tailored to your needs.
- Flexible working arrangements and a choice of office location in London or Manchester.
- Opportunities for professional development and collaboration across the agency.
Location & Working Arrangements
The team is based in our London or Manchester office but operates under flexible working arrangements. This is a full‑time, permanent position.
EEO Statement
At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.
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