We are seeking a dynamic and results-driven Sales Executive with proven event sales experience to join Birchwood Park Golf & Country Club. This is an exciting opportunity for an enthusiastic sales professional who is passionate about creating memorable experiences and driving revenue growth across a diverse range of events.
The successful candidate will be responsible for generating new business opportunities and managing event enquiries from initial contact through to confirmation. Our venue hosts a wide variety of functions including corporate meetings, conferences, golf days, weddings, celebrations of life, private parties, and other special occasions. Working closely with clients and operational teams, the Sales Executive will ensure every event is tailored to meet customer expectations while maximising revenue and delivering exceptional service.
This role requires excellent communication and relationship‑building skills, strong commercial awareness, and the ability to thrive in a fast‑paced environment where attention to detail and outstanding customer service are essential.
Main Responsibilities
- Collaborate with, and support colleagues to ensure the club achieves and exceeds its Events and Membership targets.
- Being self‑sufficient on lead generation, through effective follow up calls, outreaching and any other means deemed necessary by the Manager.
- Support the Sales Manager in ensuring social media accounts are updated with engaging content to attract interest in our pages.
- Understand key competitors and monitor their activity and pricing structures.
- Conduct tours of the club, showcasing facilities and membership benefits.
- Respond to incoming telephone, email and walk‑in enquiries.
- Convert enquiries into sales through effective follow‑up and closing techniques.
- Ensuring that all sales procedures are being correctly implemented and used to generate new leads and convert enquiries to business.
- Prepare proposal and contracts ensuring that deposit and payments are received on time.
- Prepare weekly events sheets in accordance with bookings and liaise with operations team.
- Assist with marketing campaigns and follow up with telesales.
- Promote functions, memberships and in accordance with marketing plan.
- Contribute to new sales initiatives and campaigns.
- Being fully conversant with the Club’s Health and Safety policy and emergency procedures for fire and accident, reporting any accidents in the prescribed manner.
- Take on any additional duties as requested by the Club Management team.
Daily tasks
- Handling telephone/email enquiries following the company standard by fulfilling the criteria set out on the Telephone Enquiry Assessment Forms.
- Touring prospective customers following the company standard by fulfilling the criteria set out on the Tour Assessment Forms.
- Responding to Web Enquiries within one hour by telephone where possible.
- Processing prospect information accurately onto the prospect system and following up all enquiries by setting actions on the prospect system accordingly.
- Processing new events and memberships onto the system accurately and correctly.
- Making a minimum of 20 outgoing quality contacts per day on the telephone.
- Generating new leads using social media and outreach activities.
- Contributing to the planner by putting ideas forward and carrying out activities on the planner set by the Sales Manager.
- To pursue opportunities for future business and seek marketing opportunities.
Key Skills & Experience
- Proven experience in sales
- Strong communication, negotiation, and interpersonal skills
- Target‑driven with a proactive and self‑motivated approach
- Excellent organisational and time management abilities
- Ability to build rapport quickly and deliver outstanding customer service
- Familiarity with CRM systems and sales pipelines
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