Introduction
The Digital Sales and GTM team at Adobe EMEA ensures customers achieve success relative to their intent and derive meaningful membership value, while delivering Adobe shareholder value as measured in ARR growth and critical metric performance improvements. The team drives growth through key business levers such as optimized user journeys, promotional strategy, free customer trial experiences, add‑on/up‑sell and customer retention. EMEA is Adobe’s largest international region, with a fascinating array of cultures, countries, and economies, making it a priority for Adobe’s overall strategy. You will be at the forefront of Adobe’s mission to empower everyone to create. You are responsible for ensuring users achieve value across our current and next‑generation experiences on desktop, web, and in mobile apps. You will build an end‑to‑end understanding of the customer experience and then act on opportunities through in‑quarter actions as well as multi‑quarter roadmap planning. You’ll be user‑focused and will partner closely with Marketing, Product, Business Intelligence, and User Research to paint the picture of Adobe EMEA’s customers’ needs and wants. As a passionate advocate for the customer, your mantra is to remove friction and challenge mental models to deliver significant improvements to the user experience.
Responsibilities
- Manage the MAU & Retention RTB, using existing Adobe frameworks and creating new ones as needed.
- Create and manage a framework for driving overall MAU, and critical initiative MAU (GEN AI), across desktop, web, and mobile apps; understand multi‑surface usage drivers.
- Build and own the analytical backbone for engagement and retention: define cohorts, instrument the member journey, and run funnel, retention‑curve, churn, and LTV analyses end‑to‑end, working directly in the data rather than relying solely on prepared reports.
- Build clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support.
- Diagnose the health of MAU for a given audience and product, with an eye towards a user’s initial use and engagement journey, in order to find opportunities and deliver value to customers on an ongoing basis.
- Influence key Product decisions, especially pertaining to onboarding / MAU and retention, that deliver impact to your critical metrics.
- Track performance on a weekly basis and dive deep into the root causes behind positive and negative variances.
- Develop strategies to understand how users become successful with Adobe’s products and identify actions to increase engagement.
- Increase opportunities for optimizing the membership value and explore global initiatives that could drive broader impact on deep engagement.
Qualifications
- +10 years of experience in commerce, software, management consulting, or business analytics.
- Ideally Product Management experience with an emphasis on testing and responsibilities driving product roadmap decisions.
- Multi‑market / global scope: proven experience managing engagement or retention across multiple countries or a global member base (not a single domestic market).
- Hands‑on, technical data fluency: independently extract, transform, and analyze engagement data using SQL and Python, build cohort/retention/churn/LTV analyses, and turn ambiguous questions into quantified answers.
- Comfort with a cloud data platform such as Databricks and BI/Experimentation tooling.
- Data driven with strong analytical skills and an ability to quickly turn data into actions.
- Experience creating and leading cross‑functional initiatives built around driving data‑informed hypotheses that will power improved user engagement and retention.
- Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, and make compelling arguments.
- Strong teammate with a great sense of humor!
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