This job is with E.ON UK, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Are you an ambitious marketing leader ready to power the energy transition? E.ON Next is looking for a Loyalty Marketing Manager to manage and lead the design, launch, and scaling of our first-ever customer loyalty programme.In a market where energy is often seen as a commodity, your mission is to build a value proposition that retains customers and drives energy saving behaviours.The successful candidate has a passion for developing high‐impact, integrated marketing programs to drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized self‐starter who thrives in a dynamic, fast‐paced environmentHere’s a taste of what you’ll be doing: *Programme Launch: Lead the end-to-end rollout of a new loyalty and rewards programme, from defining reward tiers to executing the go-to-market communication plan *Churn Reduction: Develop automated journeys to retain customers as they near the end of fixed-term contracts, using loyalty incentives to pre-empt switching *Create and test mechanisms to reward customers for shifting usage to off-peak hours or hitting carbon-reduction targets *Partnership management: Build an ecosystem of partners to deliver valuable rewards for customers *Data-Driven Segmentation: Work with the Data team to identify “at-risk” clusters and deploy personalised offers via CRM (email, push, SMS) *Regulatory Alignment: Ensure all programme mechanics comply with Ofgem regulations, particularly around transparent pricing *Track analytical campaign performance and report to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business *Build relationships at all levels across Marketing, Digital, Tech, CX, Legal and RegulationsMeasures of Success (KPIs) *Enrolment Rate: % of the active base opted into the new programme *Churn Reduction: Measurable drop in switching rates among loyalty members vs. non-members *Cross-Sell: Increase in “Green” product uptake (Smart Meters, EV Tariffs) via loyalty incentives *Customer behaviour change: Customers switching and saving energy usage with time of use tariffsAre we the perfect match? *8+ years in Loyalty or CRM, with at least one experience of taking a programme from concept to live market *Proven experience developing and executing successful marketing plans to drive customer loyalty and retentionHere’s what else you need to know: *Role may close earlier due to high applications *Any questions on the role – please reach out or the hiring manager directly – Sarah Edwards. *Competitive salary *Location – London – with travel to our other sites when required. *Working environment: Flexible hybrid working – a blend of in the office and home working. *We’ve exciting opportunities for everyone to develop their . Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career. * At E.ON Next, our customers are our number 1 priority! All Nexties – including our executive team – regularly directly support customers so we stay close to their needs and make better decisions that deliver the best experience.
Salary: Negotiable
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