About The Team
The Sports & Entertainment team at Burson is a new global practice dedicated to unlocking the power of fandom for brands. This role will sit in our London centre of excellence, part of a team of fifty combined Sports and Entertainment specialists.
More About The Role
We’re looking for an enthusiastic and proactive individual with a passion for consumer PR and influencer marketing, particularly creative storytelling across earned and social, the influencer landscape and media relations. As a Senior Account Executive with a focus on influencers, you will identify, engage and evaluate influencer partnerships with expertise and attention to detail.
You will take client objectives and audience information and use Burson’s advanced data tools to identify effective influencer solutions, deliver influencer campaigns end to end, co‑create on‑brand content ideas, handle contracting and negotiations, and produce accurate evaluation reports with useful learnings and recommendations for future client work. This role is key for our biggest clients, with a predominant focus on Activision Blizzard.
What You’ll Do
- Play a key role in delivering influencer campaigns, supporting seamless execution across client projects.
- Build trusted relationships with clients and creators, becoming a reliable day‑to‑day contact.
- Develop creative, storytelling‑led influencer concepts that drive engagement.
- Identify and recommend best‑fit creators across key platforms (TikTok, Instagram, YouTube, Twitch).
- Oversee campaign delivery, ensuring content is on‑brand and meets objectives.
- Analyse performance and produce insight‑led reports to shape future strategy.
- Support creator events, managing outreach, logistics, and execution.
- Contribute to budget tracking while fostering a collaborative, inclusive, and continuously learning team culture.
Experience That Contributes To Success
- Understanding of the influencer landscape and key channels, especially as it relates to the gaming industry.
- Experience in influencer marketing and a track record of executing successful campaigns for major brands.
- Excellent written and verbal communication skills and the ability to communicate both complex data and creative ideas.
- Familiarity with key influencer tools including Discord, Sideqik and StreamHatchet.
- Great attention to detail and time management when it comes to project management, reporting, contracting and more.
- A love and enthusiasm for the gaming industry.
Benefits and Culture
Burson offers a dynamic environment where ambitious colleagues elevate their skills, expand their networks, and produce the best solutions for leading brands. Benefits include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and a hybrid work model with teams in the office around four days a week. We respect accommodations or flexibility; please discuss them during the interview process.
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