Senior Market and Customer Researcher (Manchester)

Job Description

hackajob is collaborating with AJ Bell to connect them with exceptional professionals for this role.

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Job Description

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At AJ Bell, our Direct-to-Consumer (D2C) business is supported by a dynamic Insights team, who are SMEs across data, insights and research. Together, they ensure that deep customer understanding and data-led analysis sit at the heart of decision-making.

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To support this function, we’re looking for a Senior Market and Customer Researcher to lead and elevate our research capability. This is an exciting opportunity for someone who thrives on uncovering what really matters to customers – leading a wide range of research activities, from market analysis and always-on surveys to in-depth interviews and focus groups.

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Alongside designing and delivering impactful research, this role plays a key part in building strong relationships across the business—ensuring that compelling, actionable customer insights directly inform strategy, product development, and customer experience decisions.

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What you’ll be doing:

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• Undertaking end-to-end mixed method customer and market research projects incorporating market and desk research, qualitative and quantitative customer and consumer research, and internal data analysis.

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• Working closely with colleagues in product, marketing and digital along with senior managers to understand their requirements and develop comprehensive research briefs.

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• Leading the design and delivery of quantitative research and surveys including questionnaire design, coding and build, and results analysis.

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• Leading the design and delivery of qualitative customer research including recruiting participants, discussion guide and stimulus development and conducting group and individual interviews

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• Undertaking desk research using public and third-party data sources to deliver comprehensive market and consumer trend analysis

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• Acting as the voice of the customer in key internal forums, to ensure that customer and market intelligence is at the heart of decision making.

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• Supporting with the development of the Voice of Customer capability including planning and execution of always-on customer research and surveys along with selection and testing of new data sources and platforms.

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• Collaborating closely with specialist researchers across the business to ensure that strategic and customer insights are translated into high-quality delivery in UX, product and customer experience.

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• Continuously monitoring the quality of our data services, agency partners and platforms and proactively identifying opportunities for improvement

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• Engaging regularly with internal stakeholders to gather feedback on the quality and impact of research and adopt a continuous improvement model to ensure customer and commercial benefit.

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What you’ll bring:

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A broad range of competence, knowledge and skills would help you succeed in this role, but it is not critical to meet every single criteria listed below. We encourage a wide range of applicants.

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• Experience of developing and delivering multi-stage research programmes which blend market and secondary research with primary qualitative and quantitative research.

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• A strategic approach which combines customer and market research with commercial needs and business capabilities.

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• Hands-on experience of primary quantitative research including questionnaire development, survey coding and building, and data analysis.

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• Experience managing and running always-on customer and consumer research spanning trigger-based surveys and larger scale projects.

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• Experience developing and delivering primary qualitative research (both virtually and in-person).

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• Strong desk research skills with experience using public, third party and internal customer data.

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• Excellent analysis skills and logical thinking.

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• Strong time and project management skills, with the ability to prioritise tasks and oversee simultaneous research projects.

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• Agency management experience.

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• Strong brief-writing skill with the ability to translate ambiguous requirements into relevant proposals and approaches

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• B2B research experience (advantageous).

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• Experience with customer panels (advantageous).

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About AJ Bell 

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At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.

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We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.

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Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.

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We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026, a reflection of our supportive and collaborative culture.

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What we offer 

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• 25 days holiday, increasing with service + buy/sell scheme + bank holidays 

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• 6% Pension with matched contributions 

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• Discretionary bonus scheme 

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• Share schemes (including free shares and BAYE) 

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• Health Cash Plan and discounted private healthcare 

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• Enhanced family leave (subject to qualifying criteria) 

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• Travel and bike loan schemes 

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• Employee Assistance Programme 

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Life at AJ Bell 

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• Regular social events including summer and Christmas parties 

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• Learning and development opportunities tailored to you 

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• Casual dress code 

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• Friendly, supportive team environment 

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Our ways of working 

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We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.  

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For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.  

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Inclusion & diversity 

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We’re committed to creating an inclusive environment where everyone feels respected, supported and able to be themselves at work.

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We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.

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Agency information

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This vacancy is being managed exclusively by our in-house Recruitment team. We are not partnering with recruitment agencies on this opportunity and will only accept applications submitted directly by candidates.

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