Growth Manager

Skills People Group is a national provider of National Vocational Qualifications (NVQs), Pre‑Employment Training Programmes, Adult Learning, Skills Bootcamps, and Compliance Training. We specialise in commercial and funded training and are one of the UK’s largest private training providers.

Role Overview

We are seeking a technically capable, commercially minded, and data‑driven CRM, Revenue & Growth Lead to transform how we use HubSpot, business intelligence, automation, and AI to drive commercial performance. The role will own and optimise the organisation’s HubSpot CRM platform, turning data into commercial intelligence that supports employer engagement, lead conversion, operational efficiency, and revenue growth.

CRM, Revenue & Growth Lead will

• Maximise the commercial value of HubSpot across the organisation.
• Drive employer engagement through intelligent automation and personalised communications.
• Improve lead generation, nurturing and conversion rates.
• Develop AI‑driven workflows and business efficiencies.
• Deliver actionable reporting and commercial insights.
• Support strategic decision‑making through data analysis.
• Create scalable processes that improve sales productivity and revenue growth.
• Increase CRM adoption and data quality across the business.

Key Responsibilities

CRM Ownership & Optimisation

• Act as the business owner and subject matter expert for HubSpot CRM.
• Manage CRM configuration, workflows, dashboards, reporting, user permissions and integrations.
• Develop and optimise CRM processes that support commercial objectives.
• Lead CRM enhancements and continuous improvement initiatives.
• Develop user guidance, training materials and best‑practice documentation.
• Deliver training and ongoing support to CRM users across the business.
• Conduct regular audits and data cleansing activities to maintain data quality and GDPR compliance.
• Ensure CRM data integrity, governance and security.

Commercial Intelligence & Revenue Growth

• Analyse CRM and operational data to identify commercial opportunities.
• Develop employer segmentation strategies using data and AI.
• Build lead scoring models and predictive engagement frameworks.
• Identify dormant employers and re‑engagement opportunities.
• Monitor employer engagement trends, buying signals and sales performance.
• Generate actionable insights from employer, learner and market data.
• Support sales and marketing teams with targeted campaigns and growth initiatives.
• Identify opportunities to improve employer acquisition, retention and lifetime value.

Revenue Operations

• Own the sales pipeline architecture and reporting within HubSpot.
• Develop and maintain lead scoring, lifecycle stages and revenue attribution models.
• Monitor conversion performance across the full employer journey.
• Support forecasting, pipeline visibility and revenue reporting.
• Identify bottlenecks and opportunities throughout the sales funnel.
• Provide insight‑led recommendations to improve commercial performance and revenue generation.

AI, Automation & Innovation

• Design and implement AI‑assisted sales and marketing workflows.
• Develop automated lead nurturing and employer engagement programmes.
• Integrate AI tools into CRM and operational processes.
• Build automations using APIs, workflow platforms and low‑code tools.
• Explore emerging AI technologies and identify practical business applications.
• Improve efficiency through automation and process redesign.
• Experiment with Large Language Models (LLMs), AI agents and predictive analytics to improve productivity and engagement.

Reporting & Business Performance

• Develop meaningful dashboards, reports and KPI frameworks.
• Provide daily, weekly and monthly performance reporting.
• Produce commercial and operational intelligence for leadership teams.
• Analyse trends and provide recommendations to improve performance.
• Support forecasting, pipeline management and revenue reporting.
• Ensure timely delivery of accurate and actionable management information.

Stakeholder Collaboration

• Work closely with Sales, Marketing, Employer Engagement, Operations and Leadership teams.
• Support campaign targeting, personalisation and customer journey optimisation.
• Influence business decisions through insight‑led recommendations.
• Promote a data‑driven culture across the organisation.
• Identify opportunities to improve processes, systems and performance.
• Always represent the company in a professional manner.
• Undertake any other duties reasonably required to support the needs of the business.

Person Specification

Essential Skills & Experience

• Degree in Computer Science, Data Science, Software Engineering, Artificial Intelligence, Business Analytics or a related discipline.
• Experience managing and optimising CRM systems, preferably HubSpot.
• Strong analytical and problem‑solving skills.
• Experience working with business data, reporting and performance analysis.
• Knowledge of APIs, integrations and workflow automation.
• Experience with Python, JavaScript, SQL or similar technologies.
• Experience creating dashboards, reports and performance metrics.
• Strong communication skills with the ability to engage non‑technical stakeholders.
• Commercial awareness and understanding of revenue growth drivers.
• Ability to manage multiple projects and priorities in a fast‑paced environment.

Desirable Skills & Experience

• HubSpot CRM administration and optimisation experience.
• Experience with Power BI, Tableau, Looker Studio or similar business intelligence tools.
• Experience using OpenAI APIs, AI frameworks or AI agents.
• Experience with Zapier, Make, n8n or similar automation platforms.
• Understanding of B2B sales, marketing and customer lifecycle management.
• Experience developing lead scoring and customer segmentation models.
• Exposure to cloud platforms and modern data architecture.

Personal Qualities

• Experience supporting revenue operations or commercial performance functions.
• Commercially minded with a strong focus on business outcomes.
• Passionate about using technology, AI and automation to solve business challenges.
• Curious, innovative and proactive.
• Highly organised and detail‑oriented.
• Self‑motivated and able to work independently.
• Collaborative and influential across multiple teams.
• Comfortable operating in a fast‑paced, growth‑focused environment.
• Driven by continuous improvement and measurable results.

Qualifications

Essential

• Degree‑level qualification or equivalent professional experience in a relevant discipline.

Desirable

• HubSpot certifications.
• Professional certifications in CRM, AI, automation, analytics or business intelligence.
• Microsoft Power BI or equivalent reporting certification.

Benefits

• A competitive salary.
• 25 days holiday + Bank Holidays plus 2 extra days annual leave after 2 years of service.
• Employer contributory pension scheme.
• A challenging and rewarding role in a successful and growing business.
• The opportunity to grow with the business.

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