Digital Marketing Data Analyst – Fashion Retail

The Role

A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement.

You will work closely with senior stakeholders across marketing and analytics to support data-driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness.

Responsibilities

• Analyse digital marketing performance across paid media, CRM, and web analytics channels
• Build and maintain dashboards and reports to track KPIs and campaign effectiveness
• Partner with marketing and media teams to translate data into clear insights and recommendations
• Support testing, attribution, and optimisation initiatives using marketing and customer data

Requirements

• Strong background in digital marketing analytics or data analysis
• Hands‑on experience with tools such as Google Analytics, SQL, and data visualisation platformsAbility to communicate insights clearly to non-technical stakeholders
• Experience working in fast‑paced, cross‑functional marketing environments

Details

• Salary: £60,000 per annum
• Duration: 12-month FTC
• Location: Hybrid working, 2 days in London office
• Start Date: ASAP

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