General Manager – Birmingham City FC, Birmingham
Full-Time / Permanent up to £70k + excellent benefits including healthcare, wellbeing support, 23 days’ annual leave plus bank holidays, life assurance, meals on duty, and more.
Overview
A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club. This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision—across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.
This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. The role is not about maintaining the status quo—it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.
Responsibilities
Planning
- Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans
- Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio—piloting new concepts, technology, and fan experience innovations
- Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement
- Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard
- Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision
Operations
- Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment
- Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events
- Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences—not just matchday execution
- Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces
- Drive a fan-first, experience-led culture across all teams and touchpoints
- Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks
- Oversee supplier and partner relationships to ensure quality, innovation, and cost control
- Lead health & safety and compliance across all areas of the operation
- Act as the senior operational link between the club, Levy, partners, and internal teams
People
- Build and lead a high-performing, scalable team structure across permanent and event-based workforce
- Develop and execute recruitment, training, and deployment strategies for high-volume operations
- Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences
- Drive performance through clear KPIs, coaching, and succession planning
- Ensure strong, consistent communication across all levels and functions
- Recognise and reward performance while fostering long-term talent development
- Maintain full HR, legal, and compliance standards
Financial & Business Development
- Hold full accountability for financial performance across a complex, multi-channel F&B operation
- Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events
- Partner with Finance to deliver robust forecasting, budgeting, and P&L management
- Drive revenue growth through innovation, commercial strategy, and enhanced guest experience
- Continuously identify opportunities to increase spend per head while protecting margin and quality
- Build strong commercial awareness and accountability across all departments
Qualifications
- Proven senior leadership experience in large-scale, multi-site or complex F&B operations
- Strong background in stadiums, arenas, or high-volume event environments
- Experience managing diverse, multi-channel hospitality operations
- Demonstrated ability to operate at scale and deliver against benchmark or best-in-class standards
- Strong stakeholder management, including working with club executives, partners, and external brands
- Passion for people development and building high-performing teams
- Strong food, drink, and hospitality expertise
- Track record of delivering innovation, change, and business growth
- Commercially astute with full P&L accountability
- Excellent communication, influencing, and leadership skills
- Resilient, adaptable, and solutions-focused
- Flexibility to work evenings and weekends aligned to the football calendar
Benefits
- Competitive salary with bonus and full benefits package
- 23 days’ holiday + bank holidays + birthday off + holiday purchase scheme
- Healthcare & wellbeing support (Aviva Digicare, Medicash)
- 24/7 Employee Assistance Programme
- Enhanced family leave benefits
- Discounts on shopping, entertainment, and fitness memberships
- Pension scheme & life assurance
- Ongoing training and career development
- Meals on duty
Why Join Us?
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment—working at the forefront of fan experience, innovation, and large-scale hospitality. You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
Job Reference: com/2904/41945001/52805772/SU #Levy UK
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