Premium Sales Executive – EMEA
Location: EMEA (London)
Reports To: Director, Premium Sales – EMEA
Employment Type: Full-Time
About the Company
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers the growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Position Summary
The Premium Sales Executive – EMEA is responsible for driving revenue through the sale of premium hospitality packages, ticket-inclusive experiences, and related offerings for the LA28 Olympic & Paralympic Games within defined EMEA target markets. This role is heavily focused on closing business, leveraging a combination of inbound lead conversion and proactive outbound sales activity.
Key Responsibilities
- Close premium hospitality and ticket-inclusive experiences across assigned EMEA territories and target markets for LA28 Olympic Games.
- Achieve and exceed individual revenue targets by converting qualified inbound leads and executing proactive outbound prospecting strategies.
- Drive deals to close through effective needs discovery, solution positioning, objection handling, and negotiation.
- Respond promptly to inbound inquiries from individuals, corporates, and agencies, converting demand into confirmed sales.
- Execute structured outbound sales campaigns to targeted companies, accounts, and high-net-worth prospects within defined EMEA markets.
- Build and maintain a strong sales pipeline, prioritizing high-probability opportunities and advancing them through the funnel.
- Develop deep understanding of assigned EMEA markets, including cultural nuances, buying behaviors, and corporate hospitality dynamics.
- Execute market-specific sales strategies aligned with regional revenue objectives and global premium sales priorities.
- Build trusted advisor relationships with clients throughout the sales cycle and beyond the transaction.
- Deliver compelling presentations and proposals aligned to client objectives and budgets.
- Ensure a seamless handoff to service and delivery teams following deal close.
- Own the full sales cycle from initial contact through contract execution and deposit/payment collection.
- Accurately document all activities, forecasts, and deal stages in CRM tools.
- Provide regular pipeline, forecast, and performance reporting to sales leadership.
- Work closely with global premium sales leadership and support teams to align on pricing, inventory, and market strategy.
- Partner with operations and fulfillment teams to ensure products sold are delivered as promised.
Qualifications
- Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
- 3–5+ years of proven closing experience in sales, ideally within sports, hospitality, travel, luxury, or live events.
- Demonstrated success in inbound lead conversion and outbound prospecting within international or multi-market environments.
- Experience selling high-value, premium, or complex products to senior decision-makers.
- Strong CRM proficiency and pipeline management discipline.
- Ability to operate independently across time zones and manage a geographically diverse client base.
- Willingness to work non-traditional hours to support EMEA markets and global sales needs.
Skills & Attributes
- Highly results-oriented with a strong closing mindset.
- Confident communicator and negotiator with executive presence.
- Organized, data-driven, and capable of managing multiple deals at various stages.
- Culturally aware with the ability to adapt sales approaches across different EMEA markets.
- Thrives in a fast-paced, target-driven environment.
TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
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