Ecommerce Marketing Executive

About The Role

Marketing Executive – Job Description

Reports to:

Marketing Manager or Director of E-commerce

Job Summary:

We are looking for an ambitious, proactive and highly organised Marketing Executive with a strong understanding of digital marketing. The Marketing Executive will work closely with the marketing and e-commerce teams to develop, implement, and optimise online marketing campaigns that drive customer acquisition, engagement, and revenue growth. This role requires a data-driven mindset, a creative approach to problem-solving, and a passion for growing brands online.

Key Responsibilities:

• Campaign Planning & Execution: Plan, develop, and execute e-commerce marketing campaigns across various digital channels, including email, social media, paid search, and display ads.
• Content Creation: Research, write, and edit a variety of content, including website copy, product descriptions, email campaigns, social media posts, and press releases.
• Email Marketing: Develop and manage email marketing campaigns that engage customers, promote new products, and drive repeat purchases. This includes list segmentation, A/B testing, email automation and performance analysis.
• Competitive Analysis: Conduct market and competitor analysis to stay informed of industry trends and identify opportunities for differentiation.
• Collaborate Cross-Functionally: Work closely with product, customer service, and technical teams to ensure seamless execution of campaigns and to align on key objectives.

About You

Qualifications:

• Education: Bachelor’s degree in Marketing, or a related field.
• Experience: 2+ years of experience in B2C, preferably in an e-commerce setting. CRM experience.
• Technical Skills: Experience with digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager, SEO tools like SEMrush or Ahrefs, email marketing platforms like Mailchimp). Ideally used Magento.
• Content Creation: Experience in content creation and social media management.
• Communication Skills: Excellent written and verbal communication skills, with a customer-centric mindset.

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