CRM Manager

Your Role

Reporting to the Head of CRM, you will support the development and execution of data-driven CRM strategies focused on increasing customer engagement, retention and lifetime value.

This role blends hands-on CRM delivery with analytical insight and cross-functional collaboration. We’re looking for a proactive, creative and commercially minded CRM professional who enjoys working in a fast-paced environment, is comfortable managing campaigns end to end and plays a key role in supporting the continued growth of the CRM function.

What you’ll be doing

• Support the planning and delivery of CRM strategies aligned with business KPIs, covering lifecycle marketing, retention, reactivation and loyalty initiatives.
• Manage and execute multi-channel CRM campaigns and automated journeys across key customer lifecycle stages.
• Assist in defining campaign goals and KPIs, monitoring performance and sharing insights with key stakeholders.
• Deliver personalised customer experiences across email, SMS, push notifications, in-app messaging and web touchpoints.
• Build, manage and refine customer segments using behavioural, demographic and lifecycle data.
• Work closely with the Head of CRM and wider marketing teams to ensure CRM activity is aligned with broader campaigns and commercial objectives.
• Support the ongoing use and optimisation of the Bloomreach platform, acting as a key day-to-day contact.
• Produce regular reporting (weekly and monthly) highlighting campaign performance, learnings and optimisation opportunities.
• Lead, mentor and support the development of junior CRM team members, fostering a culture of data-driven decision-making and continuous improvement.
• Contribute ideas and insights to continuously improve CRM effectiveness and customer experience.

More about you

• A creative, data-driven and commercially aware marketer who enjoys being hands-on and involved in execution as well as planning.
• Strong analytical skills with the ability to turn data into clear actions and improvements.
• Proven experience in a CRM or email marketing role.
• Hands-on experience with email marketing and campaign management platforms.
• Highly organised with strong attention to detail and process.
• Customer-focused, with an understanding of lifecycle marketing and personalisation.
• Proactive, enthusiastic and comfortable working in a fast-paced environment.
• Keen to stay up to date with CRM trends, tools and best practices.
• A collaborative team player, confident working cross-functionally to deliver shared goals.

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