Associate Manager Consumer Product – Softlines (Maternity cover)

Job Overview

Consumer Products – Licensing Lead, Softlines – Slough, UK. Reports to UK Consumer Products Lead.

Responsibilities

• Manage day‑to‑day licensing relationships in the UK for softlines, home & beauty and other licensees.
• Deliver the UK softlines country strategy, support the Consumer Products Lead and partner with Retail Development on retail strategy.
• Develop and present detailed joint business plans per partner, including forecast, budget, stretch targets, retail and marketing calendars, and product line plans.
• Pitch products and make market presentations across Mattel’s IP portfolio.
• Conduct bi‑weekly 1‑on‑1 meetings, arrange quarterly business reviews, bi‑annual top‑to‑top reviews and track financial goals through forecasting and ambitious sales targets.
• Ensure detailed joint marketing plans per partner and manage licensee investment aligned with Mattel Consumer Products goals.
• Be the internal point person for each licensee to ensure local markets drive strategy and goals.
• Research, identify and pitch new category opportunities and prospective clients.
• Secure new licensing deals, negotiate renewals, and attend trade fairs or category specific shows.
• Support UK Consumer Products Lead on key market strategy and perform market analysis using SWOT, gaps, opportunities, and category priorities.
• Keep current with changing trends & competition and work closely with Product Development, Creative, Quality & Assurance, Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
• Implement marketing and promotional strategies in liaison with stakeholders and gather best practice from across the EMEA region.
• Help find innovative ways to grow the business and prepare brand pitch and marketing presentations.

Qualifications

• 5+ years of experience in licensing of consumer products, marketing or sales.
• Understanding of the licensing environment and exposure to licensing.
• Softlines knowledge and experience working with toy or product‑based brands.
• Experience building joint business plans and managing financial plans and forecasts.
• Degree in Business, Marketing or a relevant subject or equivalent experience.
• Proven sales negotiation experience and commercial thinking mindset.
• Solutions oriented, able to think outside the box and deliver additional revenue and opportunities.
• Ability to influence others; persuasive and able to present messaging impactfully.
• Commercial acumen and competence to build and present strategy.
• Strong relationship building and navigation of internal and external stakeholders.
• Team player, ambitious thinking, strong communication skills (oral and written).
• Growth mindset, continuous learning, embracing challenges and improving oneself.

Benefits

• Gross annual salary range of GBP 57,040 – GBP 67,745.
• Bonus scheme: Participation in Mattel Incentive Plan with a target of 10% of base salary.
• Paid time off: 25 vacation days (option to buy up to 5 extra days) + 2 volunteer days per year + a day off on your birthday.
• Car allowance.
• Cycle to work scheme.
• Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace and Maven.
• Contributory pension scheme.
• Private health insurance.
• Dental insurance and dental service app.
• Life and disability insurance.
• Employee discount program ‘Be well at Mattel’.
• Mattel products discounts.
• Family benefits program: 24 weeks off for 1st caregiver or 12 weeks off for co‑parent, fully paid on arrival of new child, return to work program, path to parenthood and family care leave.

Equal Opportunity & EEO Statement

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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