Senior Personalisation & AI Experience Lead

Company: Frasers Group
Apply for the Senior Personalisation & AI Experience Lead
Location: London
Job Description:

Frasers Group is looking for a Personalisation Lead in Greater London to define and drive the Group’s personalisation strategy across digital channels. You will lead the evolution of customer experiences, ensuring better engagement and commercial effectiveness.

This role includes overseeing a high-performing team, establishing best practices, and championing innovation through AI and evidence-based decision making, while developing capabilities in audience management and product recommendations.

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Posted: July 9th, 2026